EDDIE McGuire and AFL Players' Association boss Paul Marsh have gone head-to-head in a heated debate about an equalisation superfund, with the Collingwood president questioning how the footballers' union is raising revenue for the game.

Pushed by the players' union, the superfund would take from the richest clubs like the Magpies and Hawthorn and reallocate money to the AFL's financially struggling sides. 

McGuire is a staunch opponent of the proposal and voiced his concerns in an interview with Marsh on his breakfast radio program on Friday. 

"Why are you taking from me? What is the AFL doing? They're supposed to be supplying the money to run the competition," McGuire said on Triple M. 

"What are you guys (AFLPA) doing? How do you guys generate money from the AFLPA? You have control of the major asset we have in this competition – the players. 

"Let us use our players to go and make more money. Why do you put restrictions on how much I can use my players commercially?" 

But Marsh slammed McGuire's "ridiculous argument" and said the AFLPA's proposal would make the competition better by decreasing the gap between the League's haves and have-nots.

McGuire repeated his calls for the AFL to fix inequities in the salary cap (Cost of Living Allowance) and draft – via academies for northern clubs - to equalise the competition's playing field. 

"They're also issues around competitive balance," Marsh replied. 

"I don't disagree with some of your positions around the issues you're raising, but revenue is a significant part of that."