The AFL is pleased to unveil its new game day experience - The Pepsi Collective –as part of 2024 Gather Round… A Festival of Footy.
Held at Adelaide Oval from Thursday April 4 until Sunday April 7, the Pepsi Collective will be the most sought-after ticket for social seekers over the age of 18 to experience the game like never before.
A host of premium food, beverage, and entertainment will be available for eventgoers to enjoy with friends, all whilst witnessing the action on the field from one of Adelaide Oval’s best locations.
Set in Adelaide Oval’s Magarey Room, Pepsi Collective ticket holders will have access to lounges and bars overlooking Adelaide’s city skyline, plus a birds-eye view of the on-field action from the seating bays on Level 3, along with a purpose-built outdoor viewing deck thanks to Pepsi.
Australian electronic music duo The Presets (DJ set) will headline an exciting list of live entertainment on offer at The Pepsi Collective, along with a rotating roster of DJs including John Course and Adelaide’s own DJ Minx who will be on hand to entertain guests as they soak up the fun and take in the Gather Round atmosphere.
Pepsi will also be a key ingredient in a host of signature cocktails served inside The Pepsi Collective, with a delicious range prepared by mixologists just for Gather Round.
AFL Executive General Manager Customer and Commercial Kylie Rogers said a place in The Pepsi Collective would be one of the hottest tickets in town.
“The AFL is excited to launch the inaugural Pepsi Collective initiative as part of our Gather Round festivities, that will raise the bar on our entertainment offerings in 2024,” Ms Rogers said.
“Creating new and exciting ways for guests to enjoy our game is a key focus for us and we can’t wait to deliver four days of unforgettable experiences for new and existing fans, in collaboration with our valued partners PepsiCo and Asahi Beverages.
“To have multi award-winning Australian music duo in The Presets on hand to get the party started, a host of local gourmet food and beverage offerings to choose from and sold out matches across Gather Round, a ticket to The Pepsi Collective will be one of the hottest tickets in town.”
PepsiCo has been partners with the AFL since Asahi Beverages, which exclusively distributes Pepsi products in Australia, entered a landmark new partnership with the league in 2022.
PepsiCo ANZ Beverages General Manager, Stephan Anderson said he was thrilled to partner with the AFL to bring The Pepsi Collective experience to life.
“We’re excited to join forces with the AFL, in conjunction with our bottling partner Asahi Beverages, and offer AFL fans a truly unique Pepsi experience at the upcoming Gather Round. We’re always looking for fun and interactive ways for people to experience our beverages and we’re sure this event will deliver,” Mr Anderson said.
The Pepsi Collective further bolsters the entertainment offerings for fans at this year’s Gather Round, following the announcement of the inaugural Gather Live concert featuring Jet and Baker Boy to be held at Adelaide Oval 2 on Sunday April 7.
Tickets for The Pepsi Collective will go on sale to the public from 2pm (AEDT) on Wednesday March 6 via Ticketek
