THE WESTERN Bulldogs' football chief says he has been "blown away" at aggressive and personal attacks on under-fire coach Luke Beveridge.

The Dogs' general manager of football Matthew Egan is staunchly defending Beveridge as "an incredible coach", amid mounting scrutiny.

"I have been blown away with how aggressive some of the comments have been in the media about a guy who has been coaching 10 years at the footy club with a Grand Final win and obviously being in the Grand Final only three years ago," Egan said on Wednesday.

"It feels like it has been a little bit aggressive and personal against 'Bevo'."

The Bulldogs have lost four of their past five matches to slip to 11th spot ahead of Saturday night's MCG match against struggling Richmond.

"I go to my experience of working in footy, in the coaching industry, for 16 years," Egan said.

"And I have never seen a coach connect as well as I have with Bevo and his players.

"His ability to story-tell and create a narrative week to week for the players is amazing."

Beveridge, who is contracted until the end of next season, and staffers and players met away from their Whitten Oval base on Tuesday after suffering an upset seven-point loss to Hawthorn.

"It's a long season, so you have got to mix up what we do for reviews," Egan said.

"And this year we have probably changed our reviews a little bit and tried to make it a real learning environment every time you come in for a review.

"Yesterday's was off-site, which we haven't done before this year.

"It was probably more of a discussion on our club and where we're at and some changes we obviously want to make moving forward.

"Yesterday was probably more about getting off-site, a different environment, connecting as a group, having some conversations around what we want it to look like and progress."