MARCUS Bontempelli says Chris Hemsworth owes him, after the Hollywood star donned his jumper in the AFL's new television commercial.

As part of the larger campaign Bontempelli is set to be plastered on billboards up and down Australia's east coast along with Sydney's Josh Kennedy, West Coast's Josh Kennedy and GWS forward Jeremy Cameron.

The TV campaign, which builds on the 1990s advertising sensation "I'd like to see that," has been revived to appeal to both new and old AFL fans.

“He is a genuine superstar so it is pretty amazing to be part of this campaign. When I told my family, my sisters seemed more excited to see him in my jumper than me, he owes me one,” Bontempelli said.

AFL head of marketing Julian Dunne said that the broader AFL marketing campaign highlights what makes the game unique and spectacular, the live experience, the incredible skills of the players and the passion of the fans. 

“The Western Bulldogs premiership win is one of the great sporting stories, and with Chris being such a huge Bulldogs fan, he was a natural fit," AFL marketing head Julian Dunne said.

“He was really passionate about the campaign and involved through the whole process, including the idea and the script. He was brilliant to work with and we were thrilled that he wanted to be involved,” he said.

The ad can be seen on Seven, Foxtel and the AFL's social media networks as well as afl.com.au.