PORT Adelaide is poised to end a seven-year run of financial losses in 2015, CEO Keith Thomas insists.
The Power have not made a consolidated profit since their 2007 Grand Final year ($927,000) and will soon announce a loss for 2014.
A final figure for 2014 depends on the outcome of the Adelaide Oval review.
A favourable result would undoubtedly soften the blow.
Thomas told AFL.com.au the club was in its final year of rebuild from when he took over from Mark Haysman at the end of 2011.
"Our financial reality is that we're coming from a fair way back; we continue to invest in the core product (football) and we make no apologies for that," Thomas said.
"We are still rebuilding the club so there's costs associated with that. The challenge now is for the financial side of the business to catch up with the rebuild – that will happen in 2015.
"There are very positive indicators towards that … my number one priority for next year is to ensure the football program has what it needs to continue its momentum and for the club to be profitable."
Thomas' prediction that 2015 will bring profit is supported by a continued attraction of sponsorship.
In 2013 the club signed Renault as a major partner, Energy Australia joined soon after and at the beginning of the week the Power signed OAK to a three-year deal as a premier partner.
Other companies are within months of committing to similar 'premier partner' deals.
Port has resurrected itself on the field and Thomas said it was following suit off it.
"Last year we doubled our corporate revenue for the club, by Christmas this year we'll be 75 per cent further advanced than we were this time last year," he said.
"In the space of two years, to have three major players at the top end of the corporate tree for us is really important – we've got more work to do in that area.
"Others are in the pipeline, hopefully they'll come off early in the new year."
Port Adelaide's early membership figures also reflect its growth.
At the end of the second week of its 2015 membership launch, around two-thirds of the Power's nearly 9,000 signed-up supporters are first-time members.
The club has experienced such a high demand for membership packages that extra resources have been added to answer phones and membership staff have had to work late to handle the backlog.
Existing members have until December 19 to renew their commitment.
"It's really very positive," Thomas said.
"We're shooting for 60,000 … there's a high level of connection and engagement, satisfaction from [this year] and a lot of hope about next year and the game-day experience was so well reported that I think people want to be part of that."
