De Bortoli Wines now holds the exclusive wine pourage rights for all Lions functions hosted at the Gabba this year, in addition to stadium signage and event branding on Lions hospitality items.
De Bortoli Wines is an Australian family-owned company established in the New South Wales' Riverina District in 1928 with sites in the Yarra Valley, King Valley and Hunter Valley.
De Bortoli Queensland State Manager Howard Lawrence said he was thrilled by the prospect of the fresh partnership.
"It's no-nonsense, passionate determination that produces results in the elite and often challenging world of professional sport. We have those very same beliefs and values at De Bortoli so we're very excited to be working with the Lions in 2009," Mr Lawrence said.
Lions Chief Executive Michael Bowers was equally pleased by the commercial alignment.
"Quite simply, the quality of wine we serve at our prestigious Gabba match-day functions and during our off-site gala events really sets the tone for the Lions as providers of high-quality sporting entertainment," Mr Bowers said.
"So to have industry champions and multi-award winners De Bortoli Wines onboard ticks that box perfectly for us and their desire to get involved with our members on the ground level shows what an innovative and motivated relationship-minded people they are."
"I certainly hope to be toasting Vossy, Browny and the boys with a superb glass of Deen Vat or Windy Peak in some capacity come September this year that's for sure."
Now in its third generation, De Bortoli embodies a strong family wine growing culture intent on creating a sustainable legacy for future generations.
2009 promises to be an especially exciting year - not only for the Lions, but also for De Bortoli Wines as their 2008 vintage looks to over deliver on quality in all wine categories.
De Bortoli owns recognised brands such as Windy Peak, Gulf Station, Sacred Hill and the highly awarded Deen Vat Series.
De Bortoli will also offer Lions members exclusive deals throughout the year to share the celebrations of this new business partnership with the Club's own legion of fans.
