INNOVATIVE software is giving grassroots footballers the AFL experience.

Ricky Nolan, the son of 1975 North Melbourne premiership ruckman Mick Nolan, and ex-Collingwood player Carl Herbert have created SportsClipMaker, a program that enables local coaches to individualise video reviews.

Most football clubs film their matches these days, so that's the first piece of the puzzle.

Coaches can use this video analysis software on that footage to provide customised feedback without players having to watch the whole match – and it can be viewed on their mobile phone.

The digital clips could be anything from a missed tackle to a defensive breakdown or even the build-up to a match-winning goal. The coach can even add voice recordings over the clips for further instruction.

The video files are compressed to be suitable for social media, YouTube and email.

A week spent shadowing former Gold Coast assistant coach Shaun Hart, and seeing him use technology to educate footballers, was Nolan's inspiration for his business. 

Nolan is the multiple premiership-winning coach of Northern Territory Football League's most successful club, St Mary's.

"I left (the Gold Coast trip) thinking, 'That's the exact way I want to coach', but I went and looked around and everything cost tens of thousands of dollars," Nolan told AFL.com.au.

"There was nothing aimed at the amateur or semi-professional coach … we want to make everything affordable, so that the under-12s coach at Heidelberg can coach like Alastair Clarkson.

"Players can just do it on their phone in their own time, instead of being stuck at the footy club at 8.30 at night – players with families can't do it like that."

The concept is already spreading like wildfire through Victorian country football.

Richmond development coach and ex-AFL footballer Xavier Clarke and Brisbane Lions assistant coach Murray Davis are among those to give their stamp of approval.