KIDS will be the focus of the AFL's first Good Friday game, as the League, North Melbourne and Western Bulldogs work to help raise funds for Victoria's Royal Children's Hospital.

The annual Channel Seven telethon, which raises money for the much-loved institution, had been a big factor in the League staying clear of the day in the past.

The League has invited representatives from the hospital appeal to join its working party for the event.

It's hoped the 4.20pm bounce on April 14 will help drive viewers into the telethon's evening primetime show.

"Certainly in Victoria the Royal Children's Hospital appeal is an iconic event, that serves such an important purpose," AFL operations executive Travis Auld said.  

"So we wanted to make sure that whatever we did only served to enhance the appeal."

Auld said having appeal officials involved showed how genuine the League is about making sure the fundraiser isn't hurt in any way by the AFL taking up airtime.

"We've created a working group consisting of representatives from the AFL, the two clubs, and members of the Good Friday Appeal board to discuss how we might integrate the game into the Appeal," he said.  

"There's a real focus on making it about kids, and making sure that we celebrate the role that the hospital plays.

"But importantly if you look around our competition I'm sure there's a lot of players and coaches and staff who either personally have benefited from the services of the children's hospital or know people who have.

"Drawing out some of those stories will be fantastic as we lead into the game, not just from those two clubs, but the 18 clubs.

"Our industry has been fantastic, particularly our players leading into the appeal, in attending the hospital and putting a smile on kids faces, and so all that stuff will continue this year.

"We are mindful that is it a national broadcast coverage, and so we've got to make sure that we integrate it around the country.

"I can imagine celebrating all the great thing the hospital does, and has done for many years, and the integration of the theme around children into our game, that'll be welcomed around all our markets."