FRESH, inspiring, breathtaking and an opportunity.
Those are some of the words the club captains used to describe the NAB AFL Women's competition ahead of Friday night's first game, a blockbuster between traditional rivals Carlton and Collingwood at Ikon Park.
A captains’ day was held at Arden Street following the launch of the new season, and AFL.com.au was there to ask the players a few quick questions.
Chelsea Randall (Adelaide)
The club to watch: Adelaide
Who will become a household name by the end of the AFLW competition? Erin Phillips (Adelaide), if she isn't already
A headline I'd like to see: "Graham Cornes is the No.1 ticketholder for the Crows' women's team"
Who will be a surprise packet? Ebony Marinoff (Adelaide)
One word to describe AFLW: Opportunity
In 20 years, AFLW will be… a sport of choice for every young boy and girl
Emma Zielke (Brisbane Lions)
The club to watch: Western Bulldogs
Who will become a household name by the end of the AFLW competition? Emily Bates (Brisbane Lions)
A headline I'd like to see: "Brisbane Lions bring the cup home"
Who will be a surprise packet? Shaleise Law (Brisbane Lions)
One word to describe AFLW: Inspiring
In 20 years, AFLW will be… viewed by millions on television and by hundreds of thousands in the grandstands
Lauren Arnell (Carlton)
The club to watch: Carlton
Who will become a household name by the end of the AFLW competition? Chelsea Randall (Adelaide)
A headline I'd like to see: "The AFLW with an 18-team competition within a minimal number of years"
Who will be a surprise packet? Erin Phillips (Adelaide)
One word to describe AFLW: Fresh
In 20 years, AFLW will be… a fully-fledged competition that will be considered normal practice
Steph Chiocci (Collingwood)
The club to watch: Western Bulldogs with their A-grade midfield.
Who will become a household name by the end of the AFLW competition? Nicola Stevens (Collingwood), she plays a lot like Western Bulldogs defender Easton Wood
A headline I'd like to see: "Collingwood's women's team wins inaugural cup"
Who will be a surprise packet? Helen Roden (Collingwood)
One word to describe AFLW: Exhilarating
In 20 years, AFLW will be… an 18-team competition where females thrive and are full-time athletes, representing all AFL teams
Kara Donnellan (Fremantle)
The club to watch: Western Bulldogs
Who will become a household name by the end of the AFLW competition? Ashley Sharp (Fremantle)
A headline I'd like to see: "History-making crowd at first-ever women's game"
Who will be a surprise packet? I don't want to play all my cards at once. We'll have to see on Saturday night! (Fremantle's first game)
One word to describe AFLW: Breathtaking
In 20 years, AFLW will be… 18 teams, a professional sport, and more girls are pulling on the boots and aspiring to play at the highest level
Amanda Farrugia (Greater Western Sydney)
The club to watch: Fremantle
Who will become a household name by the end of the AFLW competition? Nicola Barr (GWS)
A headline I'd like to see: "AFLW to expand to 18 teams in 2018"
Who will be a surprise packet? Rebecca Beeson (GWS)
One word to describe AFLW: Faith
In 20 years, AFLW will be… doing wonderful things that they started in 2017
Daisy Pearce (Melbourne)
The club to watch: Western Bulldogs
Who will become a household name by the end of the AFLW competition? Katie Brennan (Western Bulldogs) and Karen Paxman (Melbourne)
A headline I'd like to see: "Melbourne wins inaugural AFLW premiership"
Who will be a surprise packet? Cat Phillips (Melbourne)
One word to describe AFLW: Passion
In 20 years, AFLW will be… a fully-fledged 18-team competition
Katie Brennan (Western Bulldogs)
The club to watch: Western Bulldogs
Who will become a household name by the end of the AFLW competition? Rebecca Neaves (Western Bulldogs)
A headline I'd like to see: "Women's participation in sport expanding"
Who will be a surprise packet? Kirsten McLeod (Western Bulldogs)
One word to describe AFLW: Bold
In 20 years, AFLW will be… the biggest sport in Australia