SYDNEY superstar Lance Franklin has brushed aside the significance of his 250th game against Collingwood on Friday night, preferring to concentrate on helping his side to its first win of the season.

Franklin brings up his milestone at the SCG, where he made his senior debut for Hawthorn back in 2005 lined up on future teammate Adam Goodes.

While the triple Coleman medallist acknowledged his own achievement, his thoughts remained solely on the Swans' 0-2 start to 2017.

"It's really special, but it is something I'll look back on when I finish my career," he said on Wednesday morning.

"The main focus for me at the moment is getting the win on Friday night, it really is.

"We've gotten off to a bad start, we were pretty bad against Port (Adelaide), but we were much better on the weekend.

"We've come up against some good teams. Port Adelaide are up and coming and have played some good football, and the (Western) Bulldogs won the premiership last year.

"Collingwood is a very good contested side so we're expecting a big contest."

The Swans will be without Kurt Tippett for the Magpies clash, leaving Franklin and Sam Reid as the team's sole genuine tall forwards, with either Callum Sinclair or Darcy Cameron to come in and lend a hand as resting ruckman.

Franklin said he was confident the Swans had the weapons to kick a winning score against the Pies, especially given the form of Reid who has kicked nine goals from two games this year, and could be a chance to have older brother Ben line up on him on Friday night.

"We've 'Reidy' (Sam Reid) marking the ball well and he kicked six on the weekend," he said.

"It helps when he's taking his marks so we'll just see who we bring in.

"It will be interesting to see if he plays on his brother, but it'll be good to see two brothers going at it."