AFL CEO Andrew Demetriou says the development of an accreditation system to better prepare coaches could happen sooner rather than later.

Hawthorn coach Alastair Clarkson addressed the AFL Commission last month to express his concerns over the lack of accreditation required to coach at senior level, and Demetriou said he fully supported the notion.

After 2013 saw six coaching jobs change hands, the senior position is as tough as it's ever been.

Demetriou said an accreditation pathway could keep coaches in the game longer.

"If they can get some form of accreditation, proper training and induction, that would more than likely keep them in the game and give them better grounding," Demetriou said.

"I've already heard a couple of coaches say they really wish they had the benefit of having some proper development and training.

"That's something we agreed we'd pursue further with the (AFL) Coaches Association. That's a work in progress, but I think it's very encouraging.

"I think there's enough ideas and goodwill for that to be fast-tracked."

Demetriou was speaking at Gold Coast's Metricon Stadium to launch the NAB AFL Rising Stars Program.

Not only is the Gold Coast home to last year's Rising Star winner Jaeger O'Meara, but the region will also host the 2014 NAB AFL Under-16 Championships in July.

The 2014 NAB AFL Draft will again be held at the Gold Coast Exhibition and Conference Centre in November.

The Rising Stars Program is the AFL’s talent identification and development program that provides young footballers with a clear pathway to playing at the elite level.