The Power experienced a significant drop in attendances, memberships and match receipts in season 2008, which contributed to a $1.4 million operating loss.
But Boulton is confident the slogan, which refers to the creed written nearly 50 years ago by Port Adelaide Magpies legend Fos Williams – father of Power coach Mark – will help arrest the slide by encouraging new supporters and embracing tradition at the same time.
“We think the Creed just re-states who we are. We are the Port Adelaide Football Club. We have been in existence since 1870 and we played our first game in the AFL in 1997,” Boulton said on Monday.
“There is nothing wrong with looking back at a very successful past. People want to be attached with success and they want to be attached to something that is passionate.
“What we want to show our supporters is that we’re going forward in a great competition: the AFL comp. We’re a modern go-getter club and they want to be part of that.”
The Power spent considerable time and money on enhancing the game-day experience in 2008, including an increase in the number of kids or ‘Planet Teal’ activities, and bolstering their pre-match entertainment.
The club will be aiming to do even more in 2009.
“We’re saying that game-day is from when you leave home to when you get back home, so it’s not just the game itself,” said Boulton.
“It’s the after events -- where our supporters can come and meet the players and hear the coach talk -- we’re looking at ways of expanding that sort of issue.
"There are a lot of exciting things we can do to make it enjoyable to when our supporters leave home to when they get home.”
