Greater Western Sydney admitted this week it had opened talks with Pickering about luring the Hawks star north, with reports the club is set to offer a massive $12 million, six season contract at Franklin.
However, Pickering said the Giants had yet to offer anything, saying they were involved in preliminary talks only, before adding he believed Franklin would stay with Hawthorn.
"To be honest, there's only really one in it, which is Hawthorn," Pickering told SEN Radio on Saturday.
"They're the ones I've got the offer from and it's where he plays. The better they go, the more chance he is of staying, in my view.
"I'm very confident that he'll stay.
"At the moment I'm dealing with Hawthorn, and I have had discussions with the Giants obviously."
Your club's guide to post-season list management
Pickering insisted he'll deal with GWS, saying Franklin won't speak with the club.
Richmond forward Jack Riewoldt, another client of Pickering's, is also out-of-contract.
Pickering said he was confident Riewoldt will remain at Punt Road.
"There is a lot more speculation going around. When there's a big guy out, like Franklin, well two really, with Franklin and Riewoldt … my view is they'll both be sweet."
Jacqui Reed is a reporter with AFL Media. Follow her on Twitter @JacquiReedAFL