IT TOOK a monster deal and an AFL investigation, but Lance Franklin is a Sydney Swan.

He is the biggest AFL name to land in the Harbour City since Tony Lockett defected from St Kilda, and it took a $10 million, nine-year contract to get him there.

On Tuesday, Hawthorn declined to match the Swans' offer and the man they call 'Buddy' officially became a Blood.

Don't miss his first media conference in red and white, LIVE from the SCG at 10.30am AEDT.