The Power has launched its new merchandise store, PowerMegastore.com.au, with some great rewards for supporters.

The brand new online shop and catalogue was unveiled on Wednesday, with PowerMegastore.com.au models Dom Cassisi, Lauren Thompson, and Lauren’s six-month-old daughter Ella, featuring in this morning’s Adelaide Confidential section of The Advertiser.

While Lauren – who won the SA finals of the Ralph swimwear model competition in January – and daughter Ella were naturals in front of the camera, Dom wasn’t so comfortable. “It was fun and we had a bit of a laugh, but I’d much prefer to be on the field,” Dom said.

PowerMegastore.com.au features the biggest range of Power merchandise in the universe, with more than 150 items currently available online.

Power fans who buy online at PowerMegastore.com.au receive a 10% discount on every item, plus, every week the site will feature a Product of the Week, which will be further discounted.

The ‘2008 collection’ catalogue will be delivered to members’ mailboxes – along with this year’s first edition of Power to the People – later this week.

The 16-page catalogue features Dom, Lauren and Peter Burgoyne in all the latest gear and includes a ‘how to buy online’ guide.

The catalogue – and the online megastore – offers some items as ‘super online specials’ that are among the biggest online discounts the Power has ever offered. From today, there’s a training t-shirt, the current clash guernsey and infant guernsey at heavily reduced prices but they won’t last long.

The Power’s merchandise shop at Alberton Oval has also changed its name to the Power Megastore.