The Brisbane Lions A.F.C, with the recent launch of the new vision to 2016, is embarking on a new direction of growth, evolution and ultimately long-term success. Our values of “Relentless, United, Respectful” will provide the core of everything we do to drive our Club forward and guide us into the future. We are seeking to appoint a talented and dedicated Membership Manager to our team at the Brisbane Lions A.F.C.
Reporting to the General Manager - Consumer Business, the Membership Manager is responsible for overseeing the day to day management of the Membership Services Centre. The Membership Manager is also responsible for a variety of membership recruitment and retention marketing activities that accompany a successful rollout of the annual membership campaign. This is inclusive of, but not limited, to the development of membership sales collateral, plus renewal activity, lapsed member, member acquisition and reserved seat campaigns. The role is a key leadership role and covers five main areas of responsibility:
1. Development and Delivery of Annual Membership Plan: in conjunction with the GM - Consumer Business, develop annual membership campaigns with a focus on budget, acquisition and retention strategies;
2. Staff Supervision and Relationship Management: through the line management and leadership of a team of five full-time staff members, plus high-volume casuals and match-day volunteers as required, you are required to oversee the smooth day to day operation, and match-day operation, of the Membership Service Centre;
3. Customer Service Management: Focus on building customer loyalty and ensuring customer service standards are adhered to at all times through our Call Centre Team;
4. Database Management: Manage the Club’s relationship with AFL Membership Shared Services (AFLMSS), and ensuring the integrity of the Database; and
5. Ticketing Management: Through the Ticketing Coordinator, manage the operational aspects of the retail ticketing function.
The ideal candidate will be degree qualified, a strong leader with a customer-focus, with a proven track record of being able to drive and motivate teams to achieve outcomes. Previous experience in the sporting or membership industries, as well as previous line management of a large casual employee base is essential. You should also have experience managing financial transactions and Archtics (or other database system), as well as the ability to develop sales campaigns and manage large mail distributions. You should possess highly developed communication (written, verbal, listening) and organisational skills, have exceptional attention to detail and remain calm during high-pressure situations. AFL Industry experience, exposure to stadium ticketing programs and mass ticketing systems (ie Ticketmaster) will be highly advantageous. You must be able to work home games (weekends), while some out of hours work and interstate travel is required on occasions.
If you are a strong leader with a flair for customer relations, please forward your CV and professional covering letter (maximum 1 A4 page) to Susan Carson, at jobs@lions.com.au by 31st July 2012. In addition to your covering letter, please provide answers to the following questions as part of your application:
1. When are you available to begin employment?
2. What is your expected salary in your next position?
3. Give an outline of your experience with large membership recruitment/retention drives. What was your process and what was the outcome?
