The Hills Industries company prides itself on a reputation for strength and durability - much like your favourite AFL players - and is looking forward to supporting the iconic Australian Football League.
"We are excited to be partnering with the AFL for the start of the 2010 footy season," said Scott Douglas, product manager of Hills' Home and Hardware Products division.
"Our employees and customers are ecstatic and we want to do all we can to leverage this partnership over the next two years for the benefits of our brand and stakeholders and for the AFL and its fans."
The sponsorship will see Bailey become the official sponsor of all AFL club runners' uniforms throughout the year including the Toyota AFL Finals Series and Grand Final. Bailey will also have naming rights to the AFL ladder predictor and finals predictor on www.afl.com.au.
AFL general manager marketing and commercial operations Paul Waldren said it is important for the AFL to secure partners which support the long-term growth of the game.
"The AFL welcomes another great Aussie brand to the football family. A Bailey ladder is an indispensable tool of trade that is used by thousands of our fans every day," said Mr Waldren.
The AFL season kicked off last Thursday March 25 with AFL club runners wearing newly branded Bailey Ladders uniforms.
