The unit, which oversees salary cap compliance as well as the League's investigations into illegal and illicit drugs, match fixing and other matters of the game's repute, is about to figure differently within the AFL's hierarchy.
The AFL is now sifting through the applications to replace Adrian Anderson as head of football operations, but integrity matters will not come under his or her jurisdiction.
Responding to criticism that the AFL's integrity unit had achieved only mediocre results, Demetriou said that the department was considered a world leader whose processes were starting to be followed by other sports internationally.
Integrity officer Brett Clothier has been invited to outline the AFL's processes at a sports conference in London in the next few weeks.
Meanwhile, the Herald Sun reports that the AFL wants its bolstered integrity unit to be able to access the results of wiretaps involving AFL players.
The League has reportedly intensified its lobbying of state and federal governments to change laws that block access to the findings of those sorts of investigations.
"In the light of the risk of corruption, the AFL believes it is vitally important to let sporting bodies work more closely with police and other agencies to protect the integrity of sport," a spokesman told the newspaper.