AFL Members wishing to attend a Reserved Seat Ticket Event will be required to upgrade their membership to an allocated reserved seat through Ticketmaster at the cost of the booking fee. 
  
For Essendon home matches only a Level 3 premium reserved seating fee is applied to any seats reserved in Rows A - K, Aisles 8 - 18 and 32 - 42, as this is an Essendon club membership season seat allocation.
 
Level 3 reserved seating areas will be released for sale through Ticketmaster at 9am on the Friday two weeks prior to the match.
   
Any Level 3 seats that remain unreserved can be obtained by AFL Members at no charge from the venue box office on the day of the match.