Dane Swan and Alan Didak have been sensationally backed to win the Brownlow Medal in recent weeks, with bookmakers now rating both players among the top half-dozen chances to win football's top award.
TAB Sportsbet's Gary Davies said while Geelong's Gary Ablett remained outright favourite at $3, the weight of support for the Collingwood pair meant the star Cat's price had eased.
Carlton champ Chris Judd is second pick at $3.50 and his price remained steady after a solid performance against Richmond at the weekend.
However it is the move of the Collingwood pair that has been a big talking point. Both have firmed after a string of high-possession matches which have catapulted the Magpies to fourth on the ladder.
Swan has been heavily backed this week, coming in further from $4.50 on Monday into $4 by Tuesday.
"He's the one that's been a dramatic shortener over the last three or four weeks," Davies told afl.com.au.
"Even before last week's game he was a $7 chance, so he's $7 into $4 after the weekend.
"And obviously the fact that Ablett's missed another game … we did have him at $2.75 on Monday morning, but it's pretty obvious that the money for Swan is causing that bit of a reshuffle at the top there."
Didak, now a $10 chance despite missing five games, has been in commanding form during Collingwood's recent form surge.
"He's the interesting one; about six weeks ago he was 500-1 but he's had a blinding past month, hasn't he?" Davies said.
The market is dominated by players whose teams are inside the top four, as well as former winners. Adam Goodes ($9) and Simon Black ($13) are both considered good chances, with bookmakers rubbing their hands together at the prospect of a tight market and a number of chances come Brownlow night.
Meanwhile, in the premiership race, the Magpies are into $7.
"They're the third pick now ahead of the Bulldogs and that's weight of money," Davies said.
"No-one has really launched into the Doggies but as per usual there's a heap of money for Collingwood. On Monday when we re-did the betting it was $7.50 for both of them, but with the weight of money we've just had to give them [Collingwood] a little turn in."
Brownlow Medal market
Gary Ablett (Geel) $3
Chris Judd (Carl) $3.50
Dane Swan (Coll) $4
Nick Dal Santo (St K) $9
Adam Goodes (Syd) $9
Alan Didak (Coll) $10
Leigh Montagna (St K) $10
Simon Black (Bris) $13
Brendon Goddard (St K) $13
Nick Riewoldt (St K) $15
Paul Chapman (Geel) $16
Joel Selwood (Geel) $17
