Continental Tyres managing director Mitchell Golledge and AFL customer and commercial manager Kylie Rogers at AFL House. Photo: Michael Willson

The AFL is pleased to announce a new partnership with Continental Tyres for the 2021 Toyota AFL Premiership Season.
 
The partnership will see Continental Tyres become a Major Partner, with the exclusive naming rights partner of the AFL Trade Period and the official sponsor of the AFL Runners.
 
Continental Tyres will be featured across AFL Trade Radio and its social media channels, while the company’s iconic yellow and black logo will be featured on the back of all AFL Runners shirts.
 
In addition, Richmond Captain Trent Cotchin and Carlton Co-Captain Patrick Cripps have been named as the official 2021 Continental Tyres Ambassadors.

With many Victorians starved of LIVE football last year, we hope this initiative can provide more football fans with the opportunity to get excited for the upcoming season

- Continental Tyres managing director Mitchell Golledge

To celebrate the new partnership, Continental Tyres is bringing Melburnians a unique footy experience from the comfort of their cars, with a special screening of the opening Round One match between Carlton and Richmond on Thursday March 18.
 
Held at the Coburg Drive-In theatre, the FREE Continental Tyres Drive-In Footy event will provide fans with the complete football experience, including FREE meat pies, giveaways, and LIVE sounds from the MCG.
 
AFL Executive General Manager of Customer and Commercial, Kylie Rogers said it was pleasing to be partnering with the global leaders in tyre safety.
 
“We’re thrilled to be partnering with Continental Tyres for the 2021 Toyota AFL Premiership Season and welcome them on board as the exclusive naming rights partner of AFL Trade Period and AFL Runners,” she said.
 
“Both the AFL and Continental Tyres share a rich history which spans for more than a century, and we couldn’t be prouder to team up with the global leaders in tyre safety ahead of the 2021 season.”
 
Continental Tyres Managing Director Mitchell Golledge said Continental Tyres is thrilled to launch the Drive-In Footy experience for AFL fans to enjoy.
 
“We’re excited to be partnering with the AFL in season 2021 and couldn’t think of a better way to celebrate our new partnership than with the launch of the Continental Tyres Drive-In Footy event,” he said.
 
“With many Victorians starved of LIVE football last year, we hope this initiative can provide more football fans with the opportunity to get excited for the upcoming season, cheer on their teams and celebrate this great game in a unique experience.”
 
Gates for the Continental Tyres Drive-In theatre open at 6:30pm, with the match to be screened at 7:25pm. Fans can book their spot to the event via the link HERE…
 
ABOUT: 
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs more than 233,000 people in 59 countries and markets. In 2021, the company celebrates its 150th anniversary.
 
The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted sales of €11.7 billion in 2019 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.