McDonald’s Australia has announced a partnership with the NAB AFL Women’s competition and extended its partnership with the AFL for a further five years.
Melbourne captain Daisy Pearce and Carlton vice-captain Lauren Arnell made the announcement on International Women’s Day, with McDonald’s flipping its iconic golden arches logo for the occasion.
McDonald’s Australia chief marketing officer Jenni Dill said the partnership celebrated McDonald’s core value of inclusiveness.
“Through our partnership with the AFL, we’re thrilled to extend our support to the AFLW, helping raise the profile of women’s sport in Australia and providing a stage for some of our best female athletes to shine.”
Nicole Livingstone, the AFL’s head of women’s football, was delighted to welcome McDonald’s as an official partner of the AFLW.
“Last year marked a significant place in our history books as women were given the opportunity to play elite football alongside their male counterparts,” Livingstone said.
“It’s fitting that on International Women’s Day we are able to announce a new partnership with McDonald’s that will help inspire young women to purse their footy dreams.”
McDonald’s has been the official restaurant and McCafe the official coffee of the AFL since 2015.
McDonald’s is also the naming rights partner of the ‘Maccas’s Kick 2 Kick’ program, which allows thousands of families and friends the opportunity to have a kick on their favourite ground after the final siren of all AFLW and JLT matches and selected games during the 2018 Toyota AFL premiership season.
