AFL Glassware will give Glass-equipped AFL fans access to live match commentary, scores and scheduling when it launches in 2014. It will be one of the first sporting apps worldwide, ahead of the England's Premier League and the NFL in the US.
Created in partnership with local developer Seventh Beam, the app will allow fans to tune into live game commentary via Glass's built-in ear piece, or choose to have it translated to text via the optical head-mounted display.
It will also allow customers to view live scores and statistical information throughout AFL matches.
Telstra Director Digital Media and Content, Adam Good, said the AFL Glassware app put Australian football fans at the forefront of wearable technology.
"AFL Glassware is about bringing fans closer to the game than they’ve ever been before," Mr Good said.
"Imagine a translucent heads-up display unobtrusively positioned in your vision field, giving you real-time updates on what’s happening around the league.
"It will be the ultimate way to stay connected to the game with a simple glance, while staying part of the activities around you.
Mr Good said the Google Glass app was the next development in Telstra's digital partnership with the AFL that had already led to more than 1.7 million fans downloading the AFL Live app, featuring live match streaming on smartphones and tablets.
The app's developer, Seventh Beam, said AFL Glassware would be an experience to remember for first time users.
"The experience of having all your footy scores and updates presented to you in this new and immersive way is an exciting thing for AFL fans," Seventh Beam Director, Jeff Smith, said.
"This sort of technology is something most people haven’t had access to before, so we're really excited to be working with Telstra to bring it to sports fans here."