UNiTAB Limited is part of the Tatts group of companies and offers one of Australia's premier fixed price race, sport and entertainment betting services known as TattsBet.
TattsBet will work with the Lions on a number of initiatives designed to enhance the betting experience of their fans at the Gabba on match-day, on the internet at UNiTAB.com and in TABs across Queensland, South Australia and the Northern Territory.
TattsBet already have an on-site TAB agency located inside the Gabba and will now gain greater exposure at Lions home games through prominent signage around the ground.
TattsBet - the Club's new sports betting partner - will also become the naming rights sponsor of the Lions' online tipping competition which will be launched soon.
As an additional part of the relationship, TattsBet will donate $50 for every goal Lions forward duo Jonathan Brown and Brendan Fevola kick throughout the 2010 season to a Club designated charity.
"We are delighted to welcome UNiTAB's new betting service TattsBet as an official partner of the Club," Lions CEO Michael Bowers said.
"It's an exciting time for both organisations and we look forward to working together throughout the year."
UNiTAB Wagering Chief Executive Officer Barrie Fletton said the popularity of betting on the AFL continues to grow every year.
"TattsBet customers have long enjoyed betting on the AFL and we are thrilled to partner with the Lions to help develop the code further in Queensland," Mr Fletton said.
TattsBet believe they are on a winner with the Lions and are looking forward to getting behind the Club in 2010 and beyond.
