RETIRED Giant Chad Cornes is confident Lance Franklin will join Greater Western Sydney at year's end, but cautioned that the club couldn't afford to put all its eggs in the one superstar basket.

Speculation has raged ad nauseam in 2013 about Franklin's potential move to western Sydney and Cornes believes it would provide a seismic lift to the struggling franchise.

But the former Port Adelaide premiership player knows bringing in a raft of experienced heads – listing a ruckman, a tall backman, a running defender and a big-bodied midfielder as the priorities – is just as important.

"I would love to have 'Buddy' at the club," Cornes told Fox Footy's On the Couch on Monday night.

"I think what he would bring to our club and the interest he would create in the club, it's a really tough market western Sydney, it's everything but (AFL) football pretty much.

"So the more interest we can grow and attract to the club, and we know Buddy would bring that, it would be great for the club.

"But not at the expense of being able to get three, four, five more experienced players."

Asked if he felt Franklin would make the move, Cornes initially replied: "I hope so."

Pushed further on whether he would come, he answered "yes".

The Giants are finding themselves under intense scrutiny as the losses mount up and pundits grow impatient waiting for an on-field return from the AFL's multi-million dollar investment in the competition's 18th club.

Sunday's non-competitive 129-point loss to the Sydney Swans was the club's 15th straight this season and 19th overall as the prospect of a winless season grows by the week.

Asked whether the losses could leave some mental scars on the young side, and also facilitate some poor on-field habits, Cornes said that had been addressed directly at Monday's recovery session.

"We spoke about that a bit today," he said.

"We were down at Coogee for our recovery session and obviously everyone is really flat and down in the dumps after such a big loss.

"It was a pretty open discussion today about how the boys were feeling and we just don’t want this to become a culture, a losing culture.

"It's been a pretty tough year for us so far and you would've thought we would've won a couple by now.

"The boys are down in the dumps at the moment, but come Wednesday, Thursday, they're always back up and their spirits are high."

Cornes still has enormous belief in the direction the club is taking, stating a small handful of players who may want to return to their home states could be used in trade negotiations.

He also predicted young forward Jeremy Cameron would become a better player than St Kilda great Nick Riewoldt and insisted GWS will ultimately prove the critics wrong.

"Our list in two or three years' time will be right up there with the best in the AFL," he said.

"That's just my opinion on what I see at training week in and week out. The talent we've got there is unbelievable.

"Wins and losses haven't gone our way, but the feeling around the place besides that, it's just a really good place to be."