THE WESTERN Bulldogs' new home away from home in Ballarat will now be known as Mars Stadium.
Global confectionery brand Mars Chocolate Australia has been announced as the official naming rights partner of Ballarat's fully-renovated venue, formerly known as Eureka Stadium.
The stadium has recently undergone a $21.976 million redevelopment, which is nearing completion.
The Bulldogs will host the first AFL game for premiership points at the venue with a Saturday afternoon clash against Port Adelaide in round 22.
Bulldogs CEO Gary Kent said the club was thrilled to welcome Mars as the naming rights partner for the next five years.
"Mars is an iconic local and international brand and we couldn't be prouder to be associated with such a great organisation, one that is an incredible local employer and synonymous with Ballarat," he said.
"Mars has long been a great supporter of sport in both regional and metro areas, and has a strong alliance with the AFL, which now extends to the City of Ballarat and the Western Bulldogs."
