The Australian Football League (AFL) is pleased to announce a new partnership with Australian drinks retailer, BWS, welcoming them as the Official Liquor Retail Partner of the AFL for the next two years.

BWS will be there for all the moments that matter in 2023 and 2024, providing value to footy fans and ensuring everyone can celebrate all the best moments throughout the season.

Quenching the thirst of fans all season long, BWS will better connect fans with Australia’s most convenient drinks retailer through the BWS app and bws.com.au website.

The BWS app will offer footy fans exciting app exclusive  offers, and a 30-minute pick-up for all orders placed through  the BWS app.

Executive General Manager Customer and Commercial, Kylie Rogers said the AFL is thrilled to partner with BWS, Australia’s largest and most convenient drinks retailer.

“In partnership with BWS, we are delighted to bring better value and an efficient option for footy fans to enjoy a drink responsibly with their family and friends, while watching their favourite players and teams play week in, week out,” Rogers said.

“The 2023 Toyota AFL Premiership Season is just around the corner, and we can’t wait to see our passionate and dedicated fans back supporting their team in 2023.”

BWS General Manager of Marketing, Josie Brown said:

“BWS is excited to enter this partnership with the AFL and to connect with footy fans watching the game at home. We celebrate the great tradition of socialising while watching the footy and our partnership enables us to showcase weekly offers to fans within AFL media channels and through our BWS app.”

BWS, through parent company Endeavour Group, is a proud partner of DrinkWise, committed to shaping a healthier and safer drinking culture in Australia.

The new partnership officially kicks off in March 2023 ahead of the 2023 Toyota AFL Premiership Season.