The Lions gained Xavier Clarke, Andrew Raines, Amon Buchanan and Brent Staker over last week’s trade period but the biggest and most talked about deal was the acquisition of Coleman medallist Brendan Fevola.
The letter, which was issued on lions.com.au on Wednesday morning reassured fans the club would take on all feedback good or bad from its supporters.
"As the CEO I care very much what members and fans think of this club on a daily basis as we rise and fall on your patronage as our customers," Bowers wrote.
"You are the lifeblood of the Lions and I have certainly read all communications sent directly to me and the membership department during trade week as I always do for any important issues."
Bowers hit out at a newspaper article over the weekend claiming the club was ignoring the views of fans angry at recruiting the controversial Fevola.
"My message to concerned members and supporters is definitely not that your feedback is 'irrelevant'. My point is that we have a wide range of important factors to consider as the club's administration where on-field and off-field success is demanded from us," he said.
"This includes generating vital sponsorship support and entrusting the football department to recruit experienced and quality players that will complement our playing list and help deliver our next premiership."
Bowers reassured fans that every decision was made in the best interest of the club after thorough discussion and analysis.
"We do understand that player trading can be an emotional issue for members and fans who have their own personal and widely differing viewpoints about outgoing and incoming players formed over years of following our team and this code," he said.
"We also acknowledge a cycle exists where fans initially react strongly to player changeovers each year, but steadily grow to 'adopt' and get behind their new Lions as they observe them charging through pre-season training, interacting with the wider group and proudly wearing the Lions colours on the field."
