Although the once mighty Lions have found it tough to warrant the spotlight since their 2004 Grand Final appearance, Voss is daring to dream after 10 wins in 2012 and promising pre-season form.
NAB Cup preview: Collingwood v Brisbane Lions
He may have even found an answer to the age-old question posed at the Lions - who will support co-captain Jonathan Brown in the forward line?
Voss hopes Brown can really flex his muscles this year with players such as ex-Demon Stefan Martin, Aaron Cornelius, draft pick Sam Mayes, Josh Green and Ash McGrath in support.
"One of the things that we are hell bent on is that we don't become reliant on Brownie," Voss said.
"We have to make sure we have five to six guys who demand attention.
"We need to put a structure around him to make sure he does not become the single focus - if he does we have almost gone backwards as a group.
"But over the last 18 months we have been able to build a group that we hope will kick multiple goals in multiple ways and we hope Brownie gets into better form because of that."
However, half the battle for the Lions has been getting the Sherrin to Brown.
On paper, a Lions midfield boasting the likes of veteran Simon Black, Daniel Rich, Jack Redden and Tom Rockliff had been enough to warrant an encouraging smile from fans.
Not a bad effort considering long-suffering supporters have had little to celebrate thanks to just one finals campaign since 2004.
However, the arrival of ex-Demon Brent Moloney and the emergence of Dayne Zorko and Claye Beams may yet yield on-field joy.
The return of ruckman Matthew Leuenberger - not sighted since round three last year - from an Achilles injury has also provided a spring in Voss' step after "retiree" Ben Hudson's off-season loss to Collingwood.
Voss has not claimed the Lions will command the AFL limelight this season.
But he can at least see some light at the end of what has been a dark tunnel for the Lions.
