THE LATEST Greater Western Sydney near-miss has left coach Adam Kingsley convinced it can match it with anyone, provided it can make more of its scoring chances.

The Giants had a whopping 70 inside 50s in Sunday's six-point home loss to Richmond, but their efficiency inside 50 was 42.9 per cent.

Richmond, by contrast, only managed 47 forward entries and had a much better efficiency of 66 per cent.

While GWS is 15th with a 4-8 record, its only belting was a 65-point loss to top side Collingwood.

Otherwise, its biggest losing margin is 21 points.

"Clearly our focus this week has been our entry and being able to finish our work a little better," Kingsley said.

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"But I'm pleased with how we're going – I think we're playing the right way.

"We're giving ourselves every opportunity to be in games, let alone win them.

"If we continue to play that style of footy then I think we'll be in with chance of winning every game we play."

One of the highlights of the Richmond match was veteran Callan Ward, who thrived in the midfield with 32 disposals.

Ward was relegated to the sub role last month, but he has impressed since moving into the midfield to cover for Josh Kelly's hamstring injury.

Callan Ward handballs during Greater Western Sydney's clash against Richmond in round 12, 2023. Picture: Getty Images

It is creating a pleasant problem for Kingsley once Kelly returns in the next fortnight.

"He has added something – a lot of hardness," the coach said of Ward.

"He's finding the ball and getting a lot of inside 50 kicks for us.

"He's been terrific for us in there and created a situation where we will have to have the discussion, to see what the best mix is inside and where the other pieces fall."

Ruckman Kieren Briggs was another standout, kicking two goals, and is drawing comparisons to the Giants' ruck coach Shane Mumford.

"I don't know if he's necessarily as violent as 'Mummy' ... but he certainly has that nature about him. He's a competitor," Kingsley said.

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Younger players such as Briggs are making their mark as the Giants deal with a spate of injuries – Kelly, Sam Taylor (hamstring) and Isaac Cumming (calf) are notable casualties, while Brent Daniels (hamstring) was hurt against the Tigers.

"It's put us in a position where we're getting games into some of the guys who haven't had a lot of exposure to AFL footy," Kingsley said.

"We've been able to put a lot of games into young players – learn on the job."

GWS will play North Melbourne in Hobart on Sunday, a fortnight after upsetting the Cats in Geelong.

"It feels quite similar, Geelong and Hobart, in terms of the weather after the sun goes down," Kingsley said.

"We travel well together. We had a really ordinary game down at the MCG (against Collingwood), but other than that we've travelled well."