The Hawks kicked 11.15 against the Sydney Swans in last year's Grand Final, losing by 10 points despite having five more scoring shots, with Franklin booting 3.4.
As part of a wider player-driven initiative, Franklin worked closely with goalkicking coach Adem Yze over the summer in a bid to ensure the heartbreaking result was not repeated.
"I did a lot of work over the pre-season on my goalkicking, because I felt last year that I missed some opportunities when I should have kicked goals, and I was a little bit disappointed with myself," Franklin told AFL.com.au on Tuesday.
"It's not that I wasn't doing the training – I was always practising – but this year I've put a bit more emphasis on it.
"Goalkicking is a massive part of winning games, and if you can't kick goals it can cost you Grand Finals and finals.
"So I've been practising heaps, and hopefully that can come out in the back-end of the season."
However, the dual Coleman medallist said suggestions he had straightened up his famous arcing run-up were off the mark.
"It's not a different technique; that hasn't changed too much," Franklin said.
"It's more just mindset and thinking about it."
After identifying poor goalkicking as a potential barrier to premiership glory, Franklin said Hawks players initiated a list-wide focus on conversion during the pre-season.
"We knew it was an area that we had to improve at to be the best, because all the top sides are pretty good goalkickers," he said.
"It was player-driven.
"And we're still working on it, because we're still kicking a few points."
Hawthorn's overall accuracy has risen from 56.9 per cent last year to 62.7 per cent so far in 2013. However, its conversion from set shots remains about 61 per cent – just below the 2013 AFL average of 62.4 per cent.
Franklin has kicked 20.15 (57.1 per cent accuracy) in total and 9.10 (47.4 per cent) from set shots this year, compared to 69.64 (51.9 per cent) and 36.38 (48.6 per cent) in 2012.
Somewhat ironically, the four-time All Australian's increased focus on kicking for goal has come at a time when Hawthorn is less reliant on him as a focal point up forward.
Determined to make themselves less predictable, the Hawks have gone inside 50 to Franklin 13 per cent less frequently than 2012, as Max Bailey's presence in the ruck has allowed Jarryd Roughead and David Hale to be targets more often.
But that has not bothered Franklin in the slightest.
"It's great for our footy club that we've got many options, and anyone on their day can have a day out," he said.
"Our main emphasis as forwards is on defensive pressure; we just want to go out there and put on as much pressure as we can.
"If you're doing that, then the ball is going to turn over, and you'll hopefully get a few landing in your lap, and away you go.
"That's definitely what we're about as a forward line: work rate and defensive pressure.
"Do that, and the other stuff will come."
