HAWTHORN has agreed to a new five-year deal to extend its partnership with the Tasmanian Government until 2021.
Tasmania first became a naming rights sponsor for the Hawks in 2006 after the club began playing home games at Aurora Stadium in 2001. The club has being playing four home games a season plus a pre-season match in Launceston for the past five years.
Tasmanian premier Will Hodgman announced the contract extension at the club's president's function on Friday night.
"Tasmanians love their football and we have embraced the Hawthorn Football Club as one of our own," Hodgman said.
"Over the past 14 years we've stood side-by-side as the team worked hard to get to the top, and we've revelled in sharing the recent back-to-back premierships.
"We are so excited for what the next five years barracking for the Hawks will bring.
"This new deal is a win-win for everyone. This is not just fantastic news for footy fans, this brings a welcome boost to tourism and hospitality, our economy and our community."
Details of the deal are yet to be confirmed, but the previous five-year deal signed in 2011 was worth well above $3 million a season.
Hawthorn president Andrew Newbold said the club was excited to continue the partnership with Tasmania.
"We're very proud of our unique, long-term partnership with Tasmania and we are delighted that our presence in the state will continue for another five years," Newbold said.
"We have been playing home games at Aurora Stadium since 2001 and our relationship with Tasmania has grown over this period, well and truly withstanding the test of time.
"Hawthorn is committed to extending their footprint across the state, and we look forward to developing even more innovative ways in which to connect with the people of Tasmania over the coming years."