THE COMPANY behind Adelaide's controversial pre-season camp has denied players were left scarred by the experience and deflected blame for the Crows' dreadful season.

Mind training firm Collective Mind on Monday held a press briefing in Melbourne to address what it described as "salacious claims" about the camp, carried out following Adelaide's Grand Final loss to Richmond.

The Crows, who finished 12th on the ladder, cut ties with the business midway through the season amid reports the psychologically stressful camp had caused lingering tensions within the playing group and offended indigenous players.

Company director Amon Woulfe rubbished claims players were forced to listen to the Tigers' theme song on loop, saying the feedback from players had been "overwhelmingly positive".

Woulfe confirmed an indigenous player had expressed concerns about the appropriate use of a traditional talking stick but said the issue was quickly resolved.

He also conceded some players found the camp "unusual" and were uncomfortable with participating in group discussions.

But Woulfe hit back at Adelaide coach Don Pyke's description of the camp as a "fail", saying every aspect had been signed off at the highest level of the club and all players had received psychological clearance from the club doctor.

"We feel that the camp was great ... we delivered on the brief that was given to us by the Crows," Woulfe told reporters.

"If there was anything that happened on the camp that was not OK, the club would have addressed it straight away back in February.

"If half of what has been said and speculated about was true, we would have been fired in an instant.

"The fact is, they stood there and said publicly 'we're OK with this' ... and they did that for an entire half of a season."

Woulfe noted their last engagement with the Crows was prior to the start of the season and they had only been a small part of the club's high-performance program.

"It's going to be up to the Crows to decide what went wrong this year," he said.

He confirmed while Australian Defence Force personnel and qualified counsellors had been involved in the program, there was no registered psychologist on site.

"Players are used to a physical camp," co-director Derek Leddie said.

"This was not about the body whatsoever; it was about the heart and it was about the mind.

"Some players felt that in itself was an unusual experience. They'd never had it in their life before."

The Crows declined to comment.