PRIDE, respect, love and inclusion are the themes clubs are celebrating during AFLW Pride Round this year.
Pride Round runs during week seven of the 2024 NAB AFL season, with all 18 clubs set to don special Pride-themed guernseys when they take to the field during the week.
Check out each club's Pride Round guernsey design and story below.
This article will be updated as each team releases its Pride Round guernsey.
Pride round fixtures:
Melbourne @ Norwood Oval, Wednesday, October 9 at 7.15pm ACDT
Greater Western Sydney @ Henson Park, Sunday, October 13 at 5.05pm AEDT
The Crows' Pride design is an adaptation of the club's original rainbow Pride design with the addition of the colours of the Progressive Pride Flag to include groups who have sometimes been underrepresented in pride celebrations.
Light blue, pink and white stripes have been added to represent trans and non-binary individuals, as well as brown and black stripes to represent people of colour in the LGBTQI+ community.
Read why Pride Round means so much to Anne Hatchard here
Pride round fixture: Gold Coast @ Brighton Homes Arena, Saturday, October 12 at 4.05pm AEDT
Pride round fixture: Fremantle @ Fremantle Oval, Saturday, October 12 at 4.15pm AWST
Carlton's Pride guernsey was designed by queer Vietnamese illustrator and graphic designer Zo Lam and encapsulates the intertwining nature of both the football community and the LGBTQIA+ community.
"When I designed the guernsey I wanted to represent the strong community that unites us in sport and queer pride that provides a safe space for celebration," Lam said.
"Like football, queerness is fluid, dynamic and powerful. I wanted to represent the energy and ever-changing nature of these two communities.
"Not only do I hope this guernsey helps to raise awareness of our community, but also aims to champion our queer friends and family in hopes of building an inclusive environment for everyone to enjoy football."
The 2024 season marks the first year the Club has worn a white Pride guernsey, and the seventh season since the inaugural Pride Game against the Western Bulldogs.
Read the full story behind the design here
Pride round fixture: Port Adelaide @ Alberton Oval, Thursday, October 10 at 7.15pm ACDT
Collingwood's Pride guernsey features a bright gradient rainbow that travels down the middle of the jumper, alongside the iconic Collingwood black and white stripes.
The guernsey symbolises the club stands side by side with the LGBTIQA+ community, to champion an inclusive and connected environment for all people.
Collingwood forward Nell Morris-Dalton, who is proudly part of the LGBTIQA+ community, shared the importance of the round and the pride the playing group have wearing the guernsey.
"Pride Round is always a special part of the season to celebrate and recognise the importance of the LGBTIQA+ community," Morris-Dalton said.
"It is great to see our fans, who are either a part of the Pride community or an ally, wear their colours proudly and to know our club is able to create an environment where everyone feels safe and is able to belong.
"This Round is an opportunity for everyone to feel seen, and for us to represent and celebrate the joy of this community with everyone."
The Magpies will wear the guernsey during the official week seven Pride match against Port Adelaide on Thursday, before wearing it for a second time in front of a home supporter base during the week eight match against Adelaide at Victoria Park.
Read the full story behind the design here
Pride round fixture: Western Bulldogs @ Mission Whitten Oval, Friday, October 11 at 7.15pm AEDT
Pride round fixture: Carlton @ Fremantle Oval, Saturday, October 12 at 4.15pm AWST
Fremantle's fourth Pride Jumper came to life through the collaboration of staff who are part of Freo's Diversity, Equity, and Inclusion committee (DE&I) who represent the diverse community within the four walls of the club.
Former Fremantle graphic designer Anna Palma led the creative direction of the Pride Jumper alongside fellow DE&I members Amber Vandam, Angie Bain, Ben Martin, Brad Wellings, Claire Heffernan and Emma Pass.
Participants were each asked what Pride represents to them - both in the community and within the club.
When discussing what Pride means in the community, the message was clear: it's about everyone coming together, for the love of each other, and creating connections.
"While Pride primarily represents the LGBTQIA+ community, it also requires the entire community to unite to make acceptance, equality, and love a reality," Vandam said.
Read the full story behind the design here
Pride round fixture: Richmond @ the Swinburne Centre, Saturday, October 12 at 3.05pm AEDT
Personal connections to Pride are front and centre of Geelong's 2024 Pride Guernsey, which features the colours of the Pride Progress Flag intertwined with the Cats' iconic blue and white hoops, as well as a rainbow Geelong Cats logo.
The middle blue hoop features key words, phrases and concepts that players and staff at the club, as well as Geelong's Pride Supporters Group, contributed as representing what Pride means to them.
Geelong winger Mikayla Bowen, who was involved in the design of the guernsey, said she felt it was important to retain elements of the Pride guernsey the Cats have worn the past two seasons, while also celebrating the significance of Pride to those within the club.
"We identified the fact that we didn't want to change it too much from last year … not wanting to lose how special that design was, having the rainbow intertwined within the Hoops, and the Hoops intertwined within the rainbow, and having that collective voice and collective message," Bowen said.
"We've also maintained the rainbow Geelong Cats Player Shield, which – to me as a player and I know for the Club as a whole – is just so special and so meaningful. Last year was the first time that logo has ever been slightly adjusted at all."
Read the full story behind the design here
Pride round fixture: Brisbane @ Brighton Homes Arena, Saturday, October 12 at 4.05pm AEDT
Design TBC
Pride round fixtures:
St Kilda @ Kinetic Stadium, Tuesday, October 8 at 7.15pm AEDT
Adelaide @ Henson Park, Sunday, October 13 at 5.05pm AEDT
Designed by vice-captain Katherine Smith, this year’s Pride Jumper is inspired by the themes of all-embracing, confidence, togetherness, inclusivity, and love, all of which are printed on the outside of the neckline on the back of the jumper.
The embroidered themes are key components of the Giants' culture and values and were chosen to be featured on the jumper by Smith, along with teammates Tarni Evans and Emily Pease who are both great allies of the rainbow community.
The jumper also features the Giants' iconic "G" outlined by colours of the Pride flag, while the shoulders of the jumper features the Trans + Non-Binary BBI PoC flag to show support to the entire rainbow community.
It also incorporates the club’s popular “Never Surrender” charcoal jumper as a representation of the rainbow community never giving up.
Read the full story behind the design here
Pride round fixture: West Coast @ Kinetic Stadium, Saturday, October 12, 1.05pm AEDT
Hawthorn's 2024 design is inspired by Hawks players Tilly Lucas-Rodd and Louise Stephenson.
The guernsey displays the rainbow hawk front and centre, representing the entire LGBTQIA+ and people of colour community, while the back of the guernsey displays the Progress Pride Flag.
The Hawks Pride logo also features on the front of the jumper to highlight the important work of the supporter group.
Read the full story behind the design here
Pride round fixtures:
Adelaide @ Norwood Oval, Wednesday, October 9 at 7.15pm ACDT
St Kilda @ RSEA Park, Sunday, October 13 at 3.05pm AEDT
The guernsey feature's Melbourne's 'V' shape, with Pride-inspired words printed along the sides.
The words adorning the jumper, such as 'safety', 'empowerment' and 'support', were captured by Demobs players, coaches and staff following an education session run by organisation Minus18.
The jumper also includes the colours of the Progress Pride flag across the neckline.
Read the full story behind the design here
Pride round fixture: Sydney @ North Hobart Oval, Sunday, October 13 at 1.05pm AEDT
NORTH Melbourne's Pride guernsey has been designed by former player Ailish Considine.
It features the Kangaroos' royal blue stripes and Bounding Roo, lined with the colours of the Progressive Pride flag.
Read the full story behind the design here
Pride round fixture: Collingwood @ Alberton Oval, Thursday, October 10 at 7.15pm ACDT
PORT Adelaide's Pride guernsey is designed by players Abbey Dowrick and Hannah Ewings.
Named the Power of Pride, the design represents all who make up the Port Adelaide community.
"It was all pretty foreign for me. Lucky. I had nothing to do with the drawings. I'm horrible when it comes to being an artist," Ewings said.
"Hannah was definitely better than me on the artistic side of things, but I'm just glad that what we thought of came to life.
"I really love the club’s tri-bolt guernsey design so I wanted us to try to replicate something like that with the lightning bolt, but then make it our own as well.
"AFLW is all about equality and inclusiveness and it was important to us to incorporate those and some other important words in our design. For me the biggest thing is just accepting who you are and loving who you are.
"The Pride Round is always such a special week to see how many people get out in all sorts of colours. You can feel the joy around the football community when everyone gets around each other and loves love."
Read the full story behind the design here
Pride round fixture: Geelong @ the Swinburne Centre, Saturday, October 12 at 3.05pm AEDT
Pride round fixtures:
Greater Western Sydney @ Kinetic Stadium, Tuesday, October 8 at 7.15pm AEDT
Melbourne @ RSEA Park, Sunday, October 13 at 3.05pm AEDT
The interlocking pattern on St Kilda's Pride guernsey symbolises the club as a whole celebrating diversity and acceptance and was designed by multiple parties at the club.
The guernsey features the colours represented on the pride progress flag in an interweaving fashion; the pattern continuing into the adjacent red and black panels to create one continuous artwork.
This year's design is the fourth Pride guernsey worn by the Saints, following on from the all-rainbow back from the club's inaugural season and the two blackout iterations from 2022 and 2023.
Read the full story behind the design here
Pride round fixture: North Melbourne @ North Hobart Oval, Sunday, October 13 at 1.05pm AEDT
Pride round fixture: Hawthorn @ Kinetic Stadium, Saturday, October 12, 1.05pm AEDT
Pride round fixture: Essendon @ Mission Whitten Oval, Friday, October 11 at 7.15pm AEDT
Designed by members of the playing group in collaboration with Bulldog Pride, the guernsey once again features the colours of the Transgender Pride Flag – a staple in the design since 2022.
For the first time, it will be based on the club's white clash guernsey, and has the additional details of the gender-identity symbols featured across the pink and blue hoops in the centre of the guernsey.
Alongside the 'Pride Heart' - added as part of last year's design - the new gender-identity symbols aim to better represent the diversity of the LGBTQIA+ community.
