WEST Coast coach Michael Prior has apologised after coming under fire for comments about the club's decision not to wear a pride guernsey.

The Eagles are the only club not to have designed a jersey for Pride Round but are celebrating inclusion and diversity with a Pride training singlet.

Speaking to The West Australian this week ahead of the side's clash against Adelaide, Prior reportedly said: "I talk about footy, not what we're wearing. I think we've done the pride stuff to death to be honest. I want to talk about the footy, not the jumper."

The former Essendon and West Coast player released a statement on Friday night clarifying his comments.

"Our football club, the players and I are fully supportive of Pride Round and the LGBTQIA+ community.

"The West Coast Eagles pride ourselves on being an inclusive club where everyone is welcome and we know how important this is to our players, staff, members and supporters.

"I sincerely apologise to everyone who was offended by the report in The West Australian on Friday, and the players, coaches, staff and myself look forward to participating in Pride Round this weekend. 

CHECK 'EM OUT Every club's 2022 Pride Round guernsey

"We have recognised and participated in Pride Round this week by wearing a unique training singlet, rainbow socks, media pieces and we will also have on-ground recognition on match day.

"The design, manufacture and production of a playing guernsey is a process we take seriously and we are collaborating with our playing group through this process before we respectfully release, celebrate and educate about our new jumper.

"To further clarify comments I made in an interview with The West Australian, during my conversation with the journalist, I stated that as the West Coast Eagles AFLW coach I was keen to talk about football and the massive challenge our group has ahead of them against the Adelaide Crows tomorrow.

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"It has been widely reported our club does not have a guernsey for Pride Round this weekend, and my comments reflected the fact that as a club we have already extensively detailed the reasons for this and we were now keen to focus on the upcoming match.

"Footy is a game for everyone and, as a club, the West Coast Eagles welcome everyone as part of the footy family."

The winless Eagles take on the Crows on Saturday at the Swinburne Centre from 12.40pm AEDT.

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