The Suns, who pride themselves on the values and culture they have built in the past two years, say they have worked consistently with their players to show them how bad off-field behaviour affects the club's prospects of growth.
While they admit they aren't immune to the types of issues St Kilda and the Bulldogs have recently faced, they are confident they are doing everything they can to ensure their players are well informed.
"Each time there's an incident in any code we talk to our players and use it as an example of what might have happened, what might have gone wrong, how we might have handled it as a football club so it doesn't happen to us," CEO Travis Auld told afl.com.au at the Suns' Telstra AFL community camp on the Gold Coast this week.
He said he was sure Suns players would understand the antics of some Bulldogs players in Hong Kong were unacceptable.
"It's in their own time but the expectations of them as players are the same irrespective of where they are and whether they're in season or out.
"That's the important point for our players; they're role models 24-7. They don't get to choose when."
Like all AFL clubs, the Suns are aware of the benefits of social media and the positives it can provide in bringing the club closer to the community.
They don't impose restrictions on their players' use of such social media as Facebook and Twitter and encourage them to adhere to "normal community standards" when online.
However, they haven't ruled out introducing bans if an incident occurred.
"The reality for athletes and anyone in the public eye is that you've got to be aware there's always someone watching," Auld said.
"It's something we've always talked to our players about; anytime they're outside the footy club, which is more hours than when they're inside the club, they need to be aware of that."
The Suns' new leadership group, including Brownlow medallist Gary Ablett, has decided to continue to enforce last year's player-driven rule forbidding evening visits to the Surfers Paradise nightclub strip.
Auld said an example like that gave him confidence the club's systems were working.
"I'm not saying we're immune from incidents happening; we've got 53 players on our list and I'm sure over time, there will be indiscretions," he said.
"But what we've done is spent a lot of time ensuring we have players of high character coming to our club.
"They have strong values in line with our values, and they understand the impacts of unacceptable behaviour on our club that is trying to build links into the community.
"There isn't a week that goes by where we don't talk about off-field and the importance of it."
Auld also said the Suns made sure their players completed all recommended AFL induction programs, and encouraged them to have interests away from football, ranging from courses to part-time work and training for the lifesaving bronze medallion.
