PORT Adelaide's newest board member Holly Ransom has praised the AFL for its work in promoting women in the game but says there's plenty more to.

Ransom, an ambitious West Australian with outstanding business credentials, has been elected onto the Power's board of directors at the age of just 26 after an extensive search by the club.

Taking over the vacant position, Ransom, who chaired the G20 Youth summit in 2014 and has her own consultancy business, told Fairfax Media that neither her age nor gender would hold her back when she begins the role at the club's board meeting this week.

"Port's turnaround story is quite remarkable and they want to be at the forefront with how the game evolves and how we engage with young people and women," Ransom said. 

"We need to look at how we see young people and how we take the game to the world and develop new markets.

"I think this has become such an exciting football club and I'm sure there's no token element in the appointment." 

Port chairman David Koch said that Ransom was the perfect candidate to join the club because she could give them a unique insight into an important target market.

"We needed someone who could represent our 15-to-30-year-olds," Koch said.

"More and more clubs need to focus on this digital space and we specifically wanted a young woman – a millennial. 

"They're such a dynamic generation and they think entirely differently to us and they're never represented on AFL boards. Holly has been an extraordinary performer in the disruption industry and the digital industry. 

"My goal for us, because we're a little club from Adelaide, is to challenge traditional thinking."