COLLINGWOOD coach Mick Malthouse has again questioned the AFL's draw and has expressed his concern over the effect it is having on the quality of contests.

Malthouse first emphasised his thoughts directly after the Magpies thumped Port Adelaide by 138 points on Saturday night, which came shortly after Geelong's second 150 point-plus victory in the space of a week.

The Pies' coach said he was concerned viewers would turn off the game if such losses continued, and that the fixture could play a part in ensuring less occurred. 

"I take my hat off as a coach and put my hat on for football. I want to see our great game prosper. I want to see games that are close," he said on Thursday.

"I think the draw could be done so much differently than what it is at the present.

"The draw doesn’t do favours for football, I don't think anyway."

Malthouse said he was concerned about those in charge of scheduling games each year as they were sometimes focused on the "warm and fuzzy" elements of head to heads, such as the fixture of Geelong versus Gary Ablett's new team Gold Coast last Saturday at Skilled Stadium.

"I don't know whether the right people are making the draw," he said.

"There's too much corporate interference, too much administration interference, there's too much, 'How many dollars can come through the gate on a certain day'.

"That will happen when you condense the games up and have close games.

"We can do it better, and we're worried about crowds, the closer the games the more people you're going to get there.

"I'm not here to undermine Australian Rules football or Andrew Demetriou. I'm here making a comment on something I think we just need to address."

Malthouse said no one involved at Collingwood drew pleasure from "humiliating" Port Adelaide, who he pointed out won a premiership in 2004 and then played in a Grand Final in 2007, last Saturday night.

He said the draw had to be fairer, and encompass a sharing of the "big games", such as Anzac Day and Queen's Birthday - a view he expressed earlier in the season. 

He also said the fixture had to be altered to "protect" teams, and not necessarily just new clubs Gold Coast and GWS, who "will be very good sides in three or four years".

"When you expand the competition, the strength of the competition is in the bottom three or four [teams]," he said.

"It happened in the VFL, and the reason why the VFL in the early 70s or 60s started to drop off was because the top sides were top sides all the time.

"The dollar is hard earned these days so why be a member of someone when you're not performing and you're not getting to the finals?

"The longer we have this, and God forbid we have top 12, but with 18 sides it should still be elite to play in the finals series but partway through the year we're going to find that there's going to be a massive drawback of sides that are going to get regularly flogged.

"You've got to protect that through the draw and the length of time of the game, and a host of other things we've inadvertently succumbed to, [like] free agency."

AFL CEO Andrew Demetriou said the League made no apologies for what it considered to be a "compromised fixture".

"If Mick wants to give up the ANZAC Day game, that Collingwood and Essendon don't play on ANZAC Day, or Queen's Birthday, then he should go and speak to Eddie, and they could come and see me, if that's what he's asking," he said.

"That's what the fixture is, it's a compromised fixture. I think this is all a bit tongue-in-cheek. Anything to divert away from how good Collingwood are going, Mick will talk about."

He also said the recent premiership coach should "come up and smell the roses soon, and be a bit happier".

"He's sitting on top of the ladder, he's throwing out every diversionary tactic he can," he said.

"Keep asking him about how they're travelling and how back-to-back's looking, because I think Mick needs to enjoy the game a bit more. I think deep down he's enjoying the game."