About the Carlton Football Club
The Carlton Football Club is one of Australia’s oldest and most prominent sport institutions. Founded in 1864, the Club’s headquarters and training facilities are located in Carlton at IKON Park, our traditional home ground. Our IKON Park redevelopment is now complete, and we are proud of our state-of-the-art facilities that supports our high-performance environment.
We are passionate about our contribution to the Community and foster an inclusive and welcoming culture where our values are at the core of who we are and what we do.
About the Role
This key position retains responsibility for managing the Club’s digital platforms to drive supporter engagement and club-wide profitability.
The Digital Platform Specialist is a full-time position that sits within the Marketing, Communications and Digital department. Reporting directly to the Head of Marketing, this role will lead the digital platform function working alongside the creative and communication teams, while contributing strongly to the development and implementation of the Club’s operational plans.
Employing a customer-centric mindset and a purpose to serve stakeholders, the incumbent will lead the development, maintenance and optimisation of digital platform integrations and marketing technology projects across the organisation. This position will also play a pivotal role in the monetisation of the Club’s digital assets, aligning efforts to meet strategic objectives.
Key Responsibilities
- Develop strong relationships across the organisation, promoting a collaborative, service oriented and inclusive work environment.
- Provide proactive advisory in leading the digital function alongside setting clear goals and objectives that strongly align with the organisation’s purpose and key strategies.
- Encourage a team culture that reflects the club values with a focus on serving stakeholders.
- Lead by example, displaying positive leadership behaviors that help the wider department to thrive and operate at their best.
- Manage and maintain the Club’s digital platforms for the purpose of communications, marketing, data acquisition and customer impact, whist ensuring all Club channels are in-line with industry best practice.
- Lead digital platform integrations and marketing technology projects for all business areas, providing advice and direction to cross-department leads to enhance customer journeys and improve organisational efficiencies.
- Liaise with key support contacts at the AFL, Telstra and other third-party providers ensuring continual improvement of all Club owned assets (including Foundation, Community and Corporate websites).
- Engage our supporter base through emotional and meaningful digital offerings that build fan sentiment, aligned with our club purpose, and positively influence revenue opportunities.
- Deliver consistent reporting, analysis and testing of digital campaigns across platforms (web, app and third-party), while sharing insights with relevant personnel.
- Contribute to the implementation of integrated marketing campaigns across the Club.
- Ensure digital efforts are aligned with an integrated marketing strategy.
- Explore, recommend and test digital advancements that drive business outcomes.
- Develop new digital platforms and products, which are designed to deliver on key objectives.
- Optimise digital platforms to ensure CX enhancements.
- Identify and implement opportunities to drive greater revenue from our digital assets including advertising returns, designated partnership inventory, and the exploration of innovative options.
- In conjunction with relevant stakeholders, design and execute all digital platform partner benefits to deliver greater outcomes for both the Club and its commercial partners.
- Construct asset valuations and compelling presentations to support monetisation of the Club’s digital inventory.
- Acquire, engage and nurture qualified leads through to consumer, commercial and non-traditional sales teams.
Experience, Skills and Attributes
- Formal education and qualified in digital or marketing.
- A minimum of 4 years’ experience in digital platform or similar marketing roles.
- Demonstrated experience in managing, maintaining and optimising digital platforms on behalf of an organisation.
- Website CMS experience is critical in this role, along with sound understanding of website analytics (experience with Google Analytics preferred).
- Strong willingness to work in a fast-paced environment, placing value on effective delivery of digital marketing campaigns via the Club’s owned digital platforms.
- Familiarity with marketing principles and measurement metrics.
- Proven ability to learn diverse digital platforms.
- Ability to collaborate with and influence key internal and external stakeholders.
- Strong appreciation and understanding of fan communities and customer experience.
- Customer centric with a prosocial purpose for serving others.
- Analytical and data driven.
- High attention to detail.
- Proven leadership qualities – committed to team success as well as personal development.
- Comfortable with thinking laterally in a reactive industry.
- Places value on collaboration and working well with others.
- Demonstrates initiative and is comfortable trialing new ideas/concepts.
- A natural and genuine alignment with Carlton values and purpose.
Benefits and Culture
Carlton’s values underpin how the Club operates, describing how our people work together, interact and behave. The Club is passionate about its culture, focused on cultivating a unique sense of belonging and connection. In addition, we offer our people flexible working, learning and development opportunities, as well as employee benefits such as membership, café and retail discounts, alongside working in a world-class sporting amenity.
How to Apply
Please submit your current resume and cover letter addressed to the People and Culture Manager by 5:00pm Friday 18 October.
The Carlton Football Club is an equal opportunity employer and a place who welcomes all. We encourage people with diverse experiences and backgrounds to apply. This includes, but is not limited to, those from the Aboriginal and Torres Strait Islander, Culturally and Linguistically Diverse, and LGBTQIA+ communities. We are committed to fostering a workplace environment which is inclusive, safe, and flexible. All applicants will be considered based on the relevance of their abilities to the role and their alignment with our Club Values.
The Carlton Football Club is committed to providing a welcoming environment where the safety and wellbeing of all children and young people involved in our programs, services, activities, events, and the broader community, will always be our first priority. All staff must hold (or be willing to obtain) a current Victorian Working With Children Check as part of their employment with the Club.
