The AFL today announced that prices for standard reserved seats and standing room tickets for all nine matches in the 2010 Toyota AFL finals series, including the 2010 Toyota AFL Grand Final, would be held for the second successive year at 2008 prices.
AFL General Manager Commercial Operations Paul Waldren said the AFL would also introduce a new initiative in September this year - a club membership reward incentive that would provide club members with entry to win major prizes, including entry to the Brownlow Medal dinner and the 2010 Toyota AFL Grand Final, if they purchase tickets on a Monday to any finals game in weeks one to three.
"At this point of the 2010 year, the AFL is tracking towards the highest attendance level in the history of our game, and the importance of attendance at our matches remains the single-most important goal of the AFL administration," Mr Waldren said.
"The AFL is extremely appreciative of every supporter who makes the effort to attend our matches and we are grateful to the work of our clubs and our players in making our game such an outstanding spectacle.
"Our finals matches, and particularly the Toyota AFL Grand Final, are the showpiece games of our season and we aim to ensure that there is a level of ticket pricing that can be accessed by all fans, albeit that we know our Grand Final could probably cater for more than 200,000 fans if the MCG was able to hold that many supporters," he said.
Mr Waldren said the AFL Commission had determined the finals pricing structure at its meeting in Perth earlier this week, along with approving the introduction of the 'Club Member Monday' scheme. Price rises in ticketing for the 2010 finals series would be across the bands of prime and premium seating.
2010 Toyota AFL Grand Final tickets (2009 prices in parentheses) will be priced at $142.50 ($142.50) standing room and restricted view, $161 ($161) standard, $235 ($213.50) prime and $270 ($245) premium.
Mr Waldren said the AFL had kept all price increases as low as possible, to ensure that all fans had the opportunity to attend as many matches as possible during the finals series, while recognising that the Toyota AFL Grand Final was the major event of the AFL season.
“We believe the AFL grand final, for its significance as a sporting event in this country, remains outstanding value when judged against any other major event in Australia and when judged against the great sporting contests across the world," he said.
Mr Waldren said the Club Member Monday scheme would allow club members who bought tickets on a Monday to a finals match in weeks one to three to be placed in the draw for prizes to be drawn in Grand Final week, as both an incentive and a recognition for their support through the 2010 season. Prizes would include the opportunity to win AFL memberships for the 2011 year, with major prizes including entry to the Brownlow Medal dinner and the 2010 Toyota AFL Grand Final.
“We wish to provide a reward to Club members and to strengthen the value of the Membership they buy, which is so valuable to the health of our clubs,” Mr Waldren said.
Finals in Victoria | ||||
Adult | Conc | Junior | Family | |
Prices include booking fees, levies and GST (additional transaction fees may apply) | ||||
Week 1 | | | | |
Standard | $43.00 | $29.00 | $10.50 | $86.00 |
Prime | $58.00 | $39.00 | $14.50 | $116.00 |
Premium | $70.00 | $48.00 | $17.50 | |
Restricted View | $38.50 | $26.00 | $9.50 | |
Standing Room | $38.50 | $26.00 | $9.50 | |
Week 2 | | | | |
Standard | $47.00 | $32.00 | $11.50 | $94.00 |
Prime | $63.00 | $43.00 | $15.50 | $125.00 |
Premium | $77.00 | $52.00 | $18.50 | |
Restricted View | $42.00 | $28.50 | $10.50 | |
Standing Room | $42.00 | $28.50 | $10.50 | |
Week 3 | | | | |
Standard | $76.00 | $52.00 | $19.00 | |
Prime | $103.00 | $70.00 | $25.50 | |
Premium | $123.00 | $84.00 | $31.00 | |
Restricted View | $68.50 | $46.50 | $17.00 | |
Standing Room | $68.50 | $46.50 | $17.00 | |
Grand Final | | | | |
Standard | $161.00 | $108.00 | | |
Prime | $235.00 | $160.00 | | |
Premium | $270.00 | $184.00 | | |
Restricted View | $142.50 | $97.00 | | |
Standing Room | $142.50 | $97.00 | | |
Finals in NSW | ||||
Adult | Conc | Junior | Family | |
Prices include booking fees, levies and GST (additional transaction fees may apply) | ||||
Week 1 | | | | |
Budget | $35.00 | $28.00 | $11.50 | $78.00 |
Standard | $45.00 | $36.00 | $13.50 | $98.00 |
Prime | $65.00 | $46.00 | $17.00 | $138.00 |
Premium | $74.50 | $53.50 | $20.00 | |
Restricted View | $33.50 | $26.00 | $11.50 | |
Week 2 | | | | |
Budget | $42.00 | $34.50 | $12.50 | $93.00 |
Standard | $52.00 | $39.50 | $14.50 | $113.00 |
Prime | $69.50 | $47.50 | $18.50 | $148.00 |
Premium | $81.00 | $55.00 | $21.50 | |
Restricted View | $41.50 | $32.50 | $12.50 | |
Week 3 | | | | |
Budget | $55.00 | $37.00 | $20.50 | $119.00 |
Standard | $75.00 | $50.50 | $23.50 | $159.00 |
Prime | $115.50 | $82.50 | $30.50 | $240.00 |
Premium | $132.00 | $94.50 | $34.50 | |
Restricted View | $49.50 | $33.50 | $20.50 | |
Finals in Western Australia | ||||
Adult | Conc | Junior | Family | |
Prices include booking fees, levies and GST (additional transaction fees may apply) | ||||
Week 1 | | | | |
Budget | $45.00 | $30.50 | $11.00 | $93.30 |
Standard | $60.50 | $41.50 | $15.00 | $124.30 |
Premium | $73.00 | $49.50 | $18.00 | |
Restricted View | $40.50 | $27.50 | $10.00 | |
Week 2 | | | | |
Budget | $49.00 | $33.50 | $12.50 | $101.30 |
Standard | $66.50 | $45.00 | $16.50 | $136.30 |
Premium | $80.00 | $54.50 | $20.00 | |
Restricted View | $44.00 | $30.00 | $11.00 | |
Week 3 | | | | |
Budget | $80.00 | $54.50 | $20.00 | |
Standard | $108.00 | $73.00 | $27.00 | |
Premium | $130.50 | $88.50 | $32.50 | |
Restricted View | $72.00 | $49.00 | $18.00 | |
