JEFF Kennett has launched his second tenure as Hawthorn president in typically bold fashion, outlining a fearless vision for the club to win seven premierships by 2050.

The Hawks have won all 13 of their flags since 1961, including a three-peat from 2013 to 2015, and would reach 20 if Kennett's grand plan comes to fruition.

Kennett, elected president unopposed at the AGM on Thursday night after Richard Garvey's resignation in October, was unperturbed that the ambitious prediction might be ridiculed.

The vision is broken into five-year strategic plans, the first of which is themed 'Dare to be Different' and aims to secure two of those premierships by 2022.

Hawthorn's goals in that period include spiking this year's record club membership of 75,663 to 100,000, developing a new base at Dingley, securing an AFLW license and extending its Tasmanian partnership.

Almost 10,000 Hawks members in 2017 were from Tasmania and they will play four matches in Launceston next year, including the first game under lights against St Kilda in round six.

"The board has come up with a vision that I think sets a standard, not only for a football club, but sets a standard for any commercial operation or any political organisation," Kennett said.

"We are setting a vision tonight until 2050. In that period of time, we are going to win another seven premierships.

"Since 1961, when we have won 13 premierships, we've won them at the rate of one premiership every 4.4 years.

"Between now and 2050, if we achieve another seven premierships, we'll be winning those premierships at the rate of one premiership every 4.7 years.

"What we've achieved in the past with those 13 and what we can achieve with the next seven over the next 32 years is absolutely within our grasp."

Kennett also joked that he and coach Alastair Clarkson, who he has had a spirited relationship with over the years, were "on the same page" with the flag blueprint.

Clarkson, speaking after Kennett, told members he hoped to start that premiership run next year or "at the very least seriously challenge".

Hawthorn's move from Waverley Park to Dingley remains without an exact timeline, with Kennett hopeful of a 2022 completion but not wanting to "overly promise".

The Hawks secured the 28-hectare site, bordering the Old Dandenong and Tootal roads, in April this year for $7.75 million.

"We have done a great deal of design work. We have got to bring together, we estimate at this stage, about $100 million, in order to complete the facility as we like," he said.

"It will have two components, one that is for community use, and one that has use for Hawthorn Football Club and our needs.

"It is without a doubt a wonderful piece of land, (but) we're not going to start until we get about half the funding. There's no point doing it in bits and pieces, but it's very exciting."

Triple premiership-winning quartet Luke Breust, Liam Shiels, Isaac Smith and Josh Gibson, as well as 105-gamer Brendan Whitecross, received life membership on the night.

Kennett also announced that Andrew Gowers, a 1991 premiership player, had resigned from the board due to work and family commitments.