THE WESTERN Bulldogs' on-field run of success has flowed into their off-field operations, with the premiers eliminating more than $6 million of debt in 2016.
The Bulldogs also announced an overall profit of $1.77 million in the wake of breaking their 62-year premiership drought.
The club reduced their debt from $8.3 million to a comparatively low $1.9 million.
The Bulldogs recorded an operating profit of $3.6 million, which was offset by a $1.9 million impairment charge in the value of gaming entitlements after withdrawing from the Edgewater project in 2015.
The Bulldogs' final membership tally for 2016 stood at a club record 40,081 and the club indicated 2017 numbers were at record numbers for this time of the year.
Western Bulldogs CEO Gary Kent said the club was proud of the progress made both on and off the field in recent years.
"Winning the 2016 AFL premiership was a significant contributor to our financial results, but we are also pleased that the club's underlying business showed strong growth with commercial partnerships, membership, merchandise, fundraising and hospitality venues all performing strongly throughout the whole year," Kent said.
"The club also saw record growth in game attendance, digital platforms and with 23.5 million TV viewers the Western Bulldogs were the most watched sporting team in Australia."
The Bulldogs had an extraordinary 2016, winning the AFL premiership, the VFL premiership and the women's Hampson-Hardeman Cup.
