Responsibilities:

New Member Acquisition

  • Generation and implementation of new member sales strategies and campaign scheduling 
  • Respond to and follow up on all Premium Membership enquiries
  • Generate Premium Membership leads using existing database, referrals and other relevant campaigns
  • Work with the Call Centre Team Leader to follow through with Premium membership outbound campaigns and setting of daily targets
  • Undertake outbound telemarketing to membership prospects and lapsed members

Member Retention

  • Generation and implementation of strategies to follow up non-renewals of Premium Members seeking to minimize member churn
  • Be pro-active in addressing any potential issues that may effect a member renewing

Existing Member Development

  • Data mine for prospects who could be up-sold to Premium Members
  • Develop proactive sales strategies and techniques to elevate members to higher yield membership categories benefits with a view to up-selling

Account Management

  • Ensure that all additional benefits contained within Premium Members are delivered. At the conclusion of each season work alongside the Sales Manager to review Premium Member benefits
  • Work with the Operations Manager and or Operations Specialist in choosing fulfillment items suitable to Premium Members to add to the perceived value
  • Work alongside the Operations Specialist to run the Social Club Guest Pass process for Captains Club and Country and Interstate Members

Call Centre  Team

  • Process new memberships and renewals through the membership database Archtics
  • Ensure all inbound phone calls are answered efficiently and call wait times are minimal
  • Outbound sales and service calls
  • Data Integrity

Maximisation of Reserved Seat Inventory

  • Upgrade campaigns for General Admission members into Reserved Seats
  • Personal follow up and dealing with all non-renewals
  • Bay by bay reporting of un-used seating inventory and pro-active sales of un-used seating inventory
  • Recommendations relating to changes in reserved seat maps and associated pricing
  • Clean up the seating inventory at the conclusion of each season minimizing the number of single seats throughout the Reserved Seating area

Competencies and Experience:

  • Demonstrated sales experience in either Telemarketing, Health Club  or Sporting Membership sales
  • Strong understanding of AFL member and ticketing processes
  • Strong understanding of premium member desires and mindsets
  • Very good working knowledge of Microsoft Office Suite and strong interpersonal and negotiation skills

 

If you are interested in applying please forward your CV and application letter to employment@carltonfc.com.au by 5.00 pm Friday 22nd May 2015

Please note only candidates shortlisted for an interview will be contacted