Responsibilities:
New Member Acquisition
- Generation and implementation of new member sales strategies and campaign scheduling
- Respond to and follow up on all Premium Membership enquiries
- Generate Premium Membership leads using existing database, referrals and other relevant campaigns
- Work with the Call Centre Team Leader to follow through with Premium membership outbound campaigns and setting of daily targets
- Undertake outbound telemarketing to membership prospects and lapsed members
Member Retention
- Generation and implementation of strategies to follow up non-renewals of Premium Members seeking to minimize member churn
- Be pro-active in addressing any potential issues that may effect a member renewing
Existing Member Development
- Data mine for prospects who could be up-sold to Premium Members
- Develop proactive sales strategies and techniques to elevate members to higher yield membership categories benefits with a view to up-selling
Account Management
- Ensure that all additional benefits contained within Premium Members are delivered. At the conclusion of each season work alongside the Sales Manager to review Premium Member benefits
- Work with the Operations Manager and or Operations Specialist in choosing fulfillment items suitable to Premium Members to add to the perceived value
- Work alongside the Operations Specialist to run the Social Club Guest Pass process for Captains Club and Country and Interstate Members
Call Centre Team
- Process new memberships and renewals through the membership database Archtics
- Ensure all inbound phone calls are answered efficiently and call wait times are minimal
- Outbound sales and service calls
- Data Integrity
Maximisation of Reserved Seat Inventory
- Upgrade campaigns for General Admission members into Reserved Seats
- Personal follow up and dealing with all non-renewals
- Bay by bay reporting of un-used seating inventory and pro-active sales of un-used seating inventory
- Recommendations relating to changes in reserved seat maps and associated pricing
- Clean up the seating inventory at the conclusion of each season minimizing the number of single seats throughout the Reserved Seating area
Competencies and Experience:
- Demonstrated sales experience in either Telemarketing, Health Club or Sporting Membership sales
- Strong understanding of AFL member and ticketing processes
- Strong understanding of premium member desires and mindsets
- Very good working knowledge of Microsoft Office Suite and strong interpersonal and negotiation skills
If you are interested in applying please forward your CV and application letter to employment@carltonfc.com.au by 5.00 pm Friday 22nd May 2015
Please note only candidates shortlisted for an interview will be contacted