THE AFL Players Association has launched a bid to take part in the upcoming broadcast rights talks as the union pushes for a share of the League's future media revenue.
AFLPA boss Paul Marsh submitted a written request to League chief Gillon McLachlan on Monday, seeking a seat at the table of the next broadcast rights negotiations.
The move comes as discussions between the AFL, Foxtel and free-to-air networks are set to start.
The current agreement with Foxtel, Seven and Telstra, worth a record $1.25 billion, expires at the end of 2016.
Marsh said the Players Association had "value to add in the negotiation process."
"We've written to the AFL to just say we'd like to be part of this," Marsh told SEN on Tuesday.
"They may choose to involve us, they may choose not to. It's really about having the opportunity to sit down with the AFL and broadcasters and say, 'what do you guys want? What are the things you want from players that you're potentially prepared to pay more for to enhance the value of your broadcast?'
"We can then take those things back to the playing group and hopefully come up with a better situation for everyone.
"I can't see how it would be hurtful for us to be there in the room. I don't see a negative. I guess we'll have these conversations with the AFL and see where it goes."
In the past month, the AFL Coaches Association has pushed for joint coach post-match press conferences to be televised on Foxtel, with the union to pocket $500,000 if the proposed idea had gone ahead.
The idea has since being shelved for 2015 but Marsh said similar ideas from the Players Association could see the players walk away with a larger slice of revenue from the game.
"We've been on the record certainly since I started saying we want a percentage share of the game's revenues," Marsh said.
"That's what this is all about, trying to work in partnership with the game to increase the revenues and then everyone wins. The players get more, the game gets more, the clubs get more.
"It's not a threatening thing, it's about taking our responsibility as major stakeholders in the game seriously and see where we can add value."
The AFL is yet to respond to Marsh's request.