SOME of Australia's highest profile sportswomen have thrown their star power behind next year's historic NAB AFL Women's competition in a new advertising campaign.

Olympic legend Cathy Freeman, Melbourne Cup-winning jockey Michelle Payne, and Collingwood marquee signing Moana Hope are just some of the women involved.

Current Melbourne captain Nathan Jones and former Richmond goalkicker Matthew Richardson are also on board as the AFL turned back the clock to reinvigorate the iconic 'I'd like to see that' campaign from the mid-1990s.

Traditional rivals Collingwood and Carlton will meet in the first game of the AFLW season on Friday, February 3, to kick off the eight-week season.

AFL CEO Gillon McLachlan said the campaign perfectly represented the excitement that has built ahead of the inaugural AFLW season.

"The campaign reflects the change and revolution in our game, and I thank the women and men who participated in the ad. It is a very strong and powerful statement of what is at stake for our new league and for women's sport," he said. 

"The AFL has been overwhelmed with the enthusiasm and support of the women's competition over the last 12 months and now the wait is nearly over for us to see the new stars in action in their first season.

"We are thrilled that the players are already making their mark, empowering girls and women and being role models for a new generation of athletes. It has been very exciting to watch this unfold over the last 12 months.

"The entire football community is excited for the beginning of the NAB AFLW season on Friday, February 3.

The original 'I'd like to see that' campaign remains one of the AFL's most loved campaigns, with boxing legend Evander Holyfield, tennis great John McEnroe, and multiple Olympic champion Carl Lewis all involved in the original ad.