The on-sale time for fans wishing to purchase General Public tickets throughout the opening three weeks of the 2013 Toyota AFL Finals Series has been brought forward to give fans the opportunity to secure tickets earlier than previous years.
General Public tickets will now be available to purchase from 2pm Monday - starting next Monday, September 2 - which is significantly earlier than the on-sale schedule of previous years that saw general public tickets released at midday each Tuesday.
Competing Club Members wishing to purchase Priority Access tickets throughout the Finals Series have exclusive access from 9am-1pm each Monday, which marks a shorter window than the 9am-9pm timeframe of previous years.
In addition, competing Club Members who purchase tickets to Week 1 of the Finals Series are set to benefit from a discounted offer on Week 2 tickets if their Club is still competing.
Any competing Club Member with a Week 1 ticket will receive a 20% discount to purchase a ticket in Week 2 if their Club is competing.
To have access to the 20% discount on a Week 2 ticket, each member must supply their 12 digit membership barcode number at the time of the Week 1 ticket purchase. The offer is only available within the member pre-sale time on Monday from 9am-1pm.
The AFL also announced today that it would maintain the flexibility to implement variable pricing, if appropriate, across the 2013 Toyota AFL Finals Series.
The AFL will consider variable pricing strategies for particular matches, which may include altering the seating maps and price categories for games with a smaller anticipated crowd (in time for the members on-sale period at 9am Monday) and varying the price for games that have experienced higher than expected demand for member sales (updated prices would come into effect at 2pm Monday for general public sales).
AFL General Manager – Commercial Operations, Darren Birch, said the majority of fans who attend Finals matches on a General Public ticket would benefit from the earlier on-sale schedule.
“The Finals Series is the pinnacle of the AFL season where the best teams with the best players compete for greatness,” Mr Birch said.
“By bringing the on-sale time forward for General Public Finals tickets we’ve been very deliberate in expanding the opportunity for many of our fans to secure tickets earlier than ever before.
“Competing Club Members will still have a significant window available to exclusively purchase Priority Access tickets before non-members. We have reduced the on-sale period for competing Club Members based on research that indicates an average of 70% of member purchases occur within the first hour of tickets going on sale.
“We’re pleased to offer fans with a Week 1 ticket the chance to take up a 20% discount to watch their team play in Week 2. As a way of saying thank you for being involved in the most important part of the AFL Season we want to reward those fans who attend the opening week of the Finals Series.”
The on-sale schedule for 2013 Toyota AFL Finals Series tickets is as follows:
• General public tickets on sale at 2pm Monday (local time) prior to the match – previously on sale at midday Tuesday
• Competing Club Members Priority Access exclusively on sale from 9am-1pm Monday prior to the match – previously on sale from 9am-9pm
• AFL Members will have access to AFL Reserve tickets at the MCG from 9am Tuesday prior to the match – those AFL Silver Members eligible to Week 3 ticket access will be notified of the on-sale date and time when the fixture is announced (no change from previous years
• Competing Club Members who purchase a ticket to see their team play in Week 1 of the Finals Series will receive a 20% discount to purchase a ticket in Week 2 if their Club is competing. To have access to the 20% discount to the Week 2 Final, each member must supply their 12 digit membership barcode number at the time of the Week 1 ticket purchase, only applicable within the members pre-sale time Monday 9am-1pm
