EVERY sports team wants to know the secrets to achieving sustained success. 

It's the never-ending chase for many organisations – and a topic that fascinates Where Others Won't author, podcast host and international keynote speaker Cody Royle. 

Royle's search began with his interest in how one side gains a competitive advantage over another and has spawned into something much more. 

The Melburnian-turned-Torontonian is also head coach of the AFL Canada program, and he joins Trends this week to discuss his vast experiences and knowledge.

Find Trends on Apple Podcasts, Google Podcasts and Spotify

Included in the chat are Royle's four "puzzle pieces" associated with success.

Trends is a podcast for the hardcore and average football fan who wants to learn more about what they're watching each weekend, plus what's going on behind the scenes.

Episode guide

1:35 – Thought process behind the book Where Others Won't

3:45 – How one football journey ending started another

8:21 – The motivation behind coaching Australian Football in Canada

13:41 – Developing a 'brotherhood' from sharing insecurities

20:08 – The obsession with how teams find a competitive advantage

26:00 – Learning from extraordinary people and the way we view success

28:21 – The four puzzle pieces that help teams enjoy sustained success

35:45 – The mistakes poor-performing organisations make

39:02 – Insular nature of the AFL industry compared to overseas sports