COLLINGWOOD will set about establishing a new blueprint for the club's on and off-field future at a seminar on Tuesday.

After a disastrous week, with the suspension of three players and the sale of two hotels running at multi-million dollar losses, president Eddie McGuire said the meeting would set about putting together plans to further strengthen the Magpies in all areas.

McGuire said his club had not been humiliated by the events of the past week, and would emerge stronger from the fall-out.

"We are dismayed by the actions of three players not doing the right things by themselves and their club in preparation for a big match," he told Collingwood's pre-game president's dinner on Saturday night.

"We are furious that a player would drink and drive. We are disappointed that the players would lie to us. It might be understandable, but it's not acceptable."

Heath Shaw and teammate Alan Didak were suspended by the club for the rest of the season after it emerged they lied over Didak being a passenger in the utility Shaw crashed when drink-driving in Melbourne last Sunday night.

Shaw's brother Rhyce was also banned for two matches and fined after it emerged he was out drinking with them after missing the Magpies' loss to Hawthorn with injury.

After heavy criticism over how the club handled the disciplinary issues, McGuire defended the Magpies over their players' behaviour in general and the club's standards.

"Football saves far more than it loses, but we must continue to try to make every player who comes in contact with the Collingwood Football Club better for the experience," he said.

"I believe we've been able to do that in just about every example I've seen, if not all cases.

"Because the media wants blood doesn't mean we should make decisions based on public relations."