Magpies coach Nathan Buckley noted after the game that Cloke had not received any help from the umpires, and the 27-year-old forward said on Monday defenders still got away with more than they should.
Kennedy told Whistleblowers on AFL.com.au on Tuesday that Cloke deserved several free kicks during the contest.
"We know that Travis [Cloke] should have got a couple more free kicks. There were certainly some in the last quarter which we thought he should have been paid," Kennedy said.
However, Kennedy said the umpires were happy with the way one-on-one marking contests were being adjudicated.
"We're more than happy with the consistency in how we've adjudged marking contests this year," Kennedy said.
The umpires are coached so one views the grappling between a forward and defender down the field, while the other focuses on the play.
On Sunday, Adelaide kicked the final four goals of the game against Collingwood to win by 16 points.
Kennedy also said the umpires were content with the decision not to pay Sydney Swans' forward Adam Goodes a mark in the goalsquare late in the game against Hawthorn.
"[We're] more than happy with the play-on call. It's as close as you are going to get to a mark but the umpire has to make a decision as to whether Goodes has controlled it," Kennedy said. "The umpire decided that he hadn't."
