Both teams are winless going into Saturday's MCG clash and the Demons co-captain says it is a motivating factor for him.
"I still remember it - I'm not sure about the rest of the group," Jones told reporters at AAMI Park on Thursday.
"It's definitely at the forefront of my mind going into the game," he said.
Carlton's Mitch Robinson said the Demons "didn't want a bruise game" and were seeking to play uncontested footy, getting easy possessions, after the Blues' 47-point win over Melbourne early in 2011.
Dennis Armfield also mentioned Melbourne wanting to play "bruise-free footy" in comments on television.
Jones admitted the Demons had so far struggled to implement everything new coach Paul Roos wants them to do, but insisted they were making progress.
"The game plan is where we're really believing and trusting in the coaches," Jones said.
He insists things were different to this time 12 months ago.
"Even going back to the pre-season, probably when the stakes are a lot lower, we were able to play with the freedom and execute," he said.
"As the season's come on and for different reasons, we haven't been able to do that for 120 minutes, but I think we still draw on the positives and those little wins in games."
Jones said Melbourne players understood and were supportive of teammate Mitch Clark's decision to retire as he deals with clinical depression.
"The entire playing group was probably surprised, but I'm really good mates with Mitch and, probably reading the play a little bit, saw that as a possibility," he said.
"I'd probably prepared myself a bit more than some of the boys that weren't as close to him off field."
Forward Chris Dawes is close to being available as he recovers from a calf injury, but could come back through the VFL.
Boom recruit Jesse Hogan is back running and also edging closer to a senior debut.
Twitter: @MattThompson